The tripartite of New Balance, Run the Boroughs, and PaperBoyParis are far from strangers, the latter two having collaborated with the Boston shoemaker in separate occasions. Running it back—they’re going the distance to produce more than just merchandize this time around, organizing a whole community event for runners.

The three-day “Everybody’s Local” event will take place between 17 June to 19 June “to create a community space where runners in the city can come together and connect.”

Expect group runs through the Parisian streets; virtual running challenges; parties; complimentary PaperBoyParis food and event-exclusive, not-for-sale merch; and a collaborative beer, courtesy of Les Intenables. Each glass earned by completing various running challenges.

17 June will feature a “Cheers Mec” Community Run, the 18th a Sarnie Amour Cooking Workshop; and the 19th an “In It To Vin It” private event. If you’re in the city on those days, go get your tickets now at Run the Boroughs!

For the rest of us not in Paris at that time, at least check out the New Balance 550 “Vintage Teal”.