[Update 9 Jun 2023] After a brief wait, the Nike World of Flight Seoul Hongdae is now slated to officially open on 23 June. With pre-opening and event preparations currently in the works, we can expect more exciting details to be revealed in the coming weeks. In the meantime, take a look at the new image provided by @le.syndrome and stay tuned here for more updates.

Seoul will welcome its very own World of Flight store come early June. Nike’s World of Flight Seoul Hongdae store replaces the original Jordan store in the trendy Seoul neighborhood and is the third WOF store in the world, following World of Flight Tokyo Shibuya and Milan.

If the previous two WOF stores are anything to go by, World of Flight Seoul Hongdae will likely boast a complete collection of Jordan Brand sneakers and apparel, alongside a content studio and MJ-themed customization services.

Fashion-savvy South Koreans would be familiar with the OTT retail experience being offered at World of Flight Seoul Hongdae—Hongdae is also home to the world’s first Nike Style Store, opened just last July, where customers get to enjoy AR product tours and Nike By You workshops.

With World of Flight Seoul Hongdae happening soon, expect Nike Seoul and Jordan Brand to throw a grand extravaganza to commemorate the occasion. Guests wise, we are predicting sightings of some of K-Pop’s biggest stars and Nike collaborators (G-Dragon! NewJeans!), with the WOF Tokyo Shibuya opening being graced by Travis Scott and Hiroshi Fujiwara. Follow along for more updates.

In other sneaker-related news, check out the latest leak of the Nike SB x Air Jordan 6.