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1st June 2023 EDT RELEASES

First Look: fragment design x Bandai Tamagotchi

As revealed by Hiroshi Fujiwara himself.

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[Update 1 Jun 2023] The raffle for the fragment Tamagotchi is now ongoing till 8 June via Bandai. This limited edition Tamagotchi is designed by Hiroshi Fujiwara himself, with both the tamagotchi body and packaging featuring a matte black texture. Officially named “Original Tamagotchi FRGMT EDITION”, it features “Gen 1” of Bandai’s famous electronic pet.

The fragment design Tamagotchi retails for 4,400 JPY (~US$32) and the raffle winners will be announced on 12 June.

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Since its debut in 1996, Bandai’s Tamagotchi has become an international sensation for its interactive contents and cute design. With the recent revival of the Y2K trends, collaborative efforts have been constantly offered by the Japanese company, introducing partners including anime series One Piece, K-Pop idol group BTS and New York streetwear label Supreme.

This time, Japanese streetwear icon Hiroshi Fujiwara has taken to Instagram, revealing an upcoming collaboration with the manufacturer company via his creative output with fragment design. The familiar egg form now takes on a monochrome color scheme of black and white, decorated with fragment’s signature lightning logo.

No release details have been confirmed yet, but rest assured we will keep you updated on the fragment design x Bandai Tamagotchi when more info reaches us. Until then, take a look at the product and its packaging details via the images on the article slider above.

In other related news, check out the HUMAN MADE Heart Silver Accessories.

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