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5th May 2023 EDT RELEASES

Tommy Hilfiger and Awake NY Tap Mercedes F1 Team for a Collection

Look good on and off the track.

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In a three-way collaboration that few could have foresaw, American fashion brand Tommy Hilfiger and streetwear label Awake NY have teamed up with the Mercedes-AMG F1 Team for an apparel collection. It’s a partnership that sees a mainstream fashion giant, a streetwear-focused boutique and motorsports collide.

The collection involves a wide array of different apparel, ranging from t-shirts to baseball jerseys. Posing alongside the 2023 Mercedes W14 racing car, the Mercedes-AMG F1 racers Lewis Hamilton, George Russell, and Mick Schumacher headline the collection as models.

While co-branded t-shirts and rugby/polo shirts form the basis of the collection, it’s the racer-exclusive items that steal the show. Both Lewis Hamilton and George Russell have their names, signature colors and racing numbers imprinted on the aforementioned baseball jerseys, while Miami-themed tees take on “Diva Pink” for Hamilton and “Electric Blue” for Russell.

Check out the Tommy x Mercedes-AMG F1 x Awake NY collection via the top slider above. The collection is available for purchase via all three brands’ websites.

In other streetwear-related news, check out 7 New Supreme Tees for Summer 2023.

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