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Coca-Cola Teams Up With NewJeans for Latest Campaign

A tie-up to their latest tune "Zero" alongside a new "Lemon" flavor.

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Following previous ambassadorship with big names including MUSINSA and Nike Seoul, K-Pop female idol group NewJeans now officially partners up with beverage company Coca-Cola for a special campaign series and also an official theme song.

Dropping their latest tune “Zero”, an addictive hook of “Coca-Cola Mashita” brought the attention of many to the brand, leaving anticipation to what the duo is set to offer following the song release. Taking to Instagram, Coca-Cola has recently revealed new campaign imagery of the girls, dressed in summer-inspired fits and promoting the carbonated can drink.

And that’s not all to it, a new “Lemon” flavored addition to the Zero Sugar series was introduced alongside campaign images of the girls in a contrasting monotone set of outfits.

No future collaborative plans have been disclosed by the duo yet, but behind-the-scenes footages have been uploaded to the beverage company’s Instagram so check them out and also have a look at the music video of “Zero” here as we look forward to more exciting news from the idol group.

In other related news, check out the latest shots from BTS’ Jungkook x Calvin Klein campaign.

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