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24th March 2023 EDT RELEASES

The World of Flight Tokyo Shibuya is a Jordan Fan’s Mecca

Count Travis Scott and Hiroshi Fujiwara, who were amongst the invitees at the WOF pre-opening event, as the biggest fans.


Tomorrow (25 March), Jordan fans in Japan will get the chance to experience a whole new retail destination like no other. The Jordan World of Flight Tokyo, the second of its kind, will officially open its doors in the hip Japanese neighborhood of Shibuya.

Nike’s Jordan Brand opened the first World of Flight (WOF) store in Milan last year. Now, they are bringing their heritage and creative vision to Tokyo, where basketball culture is thriving and strong.

For starters, the WOF Tokyo Shibuya store will stock the full range of Michael Jordan-branded sneakers and apparel. But that’s not all—the Jordan Brand flagship will also feature a content creation studio and customization service of items.

Travis Scott World of Flight Tokyo Shibuya To celebrate the occasion, Nike invited two of Jordan brand’s biggest collaborators Travis Scott and Hiroshi Fujiwara for a pre-opening event which also included a light-and-sound extravaganza.

Travis arrived at the WOF store wearing a pair of Utopia-branded Travis Scott x Air Jordan 1 Low “Medium Olive” that is also engraved with the WOF logo; while godfather of Japanese streetwear Fujiwara conducted a private talk centered on Air Jordans for basketball enthusiasts.

Below, some of the highlights from the World of Flight Tokyo Shibuya:

1. SNKRS Pick Up

World of Flight Tokyo Shibuya Similar to World of Flight Milan, the Japanese flagship counterpart ties in with SNKRS to offer Jordan Family exclusive access to “high heat” products via its pick-up-at-store service.

2. The Workshop

Customize your very own pair of Air Jordan 1 by embossing them with Nike and/or Jordan brand design elements; or iron on a Jumpman patch onto a flight jacket at The Workshop.

World of Flight Tokyo ShibuyaCurrently available for customization are the Air Jordan 1 Low “Neutral Gray” and the Air Jordan 1 Mid “Triple White” and more custom services or workshops will be implemented in the near future.

3. The Contents Studio

A multi-purpose space for “content creation”, the Contents Studio encourages basketball lovers to show off their dribbling skills on camera; another special limited experience reserved for SNKRS Pick Up users is an unboxing segment that helps you immortalize the moment when you land your hands on that pair of prized kicks.

World of Flight Tokyo ShibuyaThe World of Flight Tokyo Shibuya is located at the 1st floor of the JRE Jingumae Media Square Building along 6-25-14 Jingumae, Shibuya-ku, Tokyo.

In other Jumpman-related news, check out the all new Nike Air Jordan 1 Low “Born to Fly”.