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21st March 2023 EDT RELEASES

Stay High with Reebok’s “420” Collection

Weed out your worst shoes, fly high with these.

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Though mainly for the au courant, Cannabis culture is definitely gaining more prominence every year especially in more liberal countries. Everywhere else, it’s a clandestine practice. The etymology of “4/20” is obscure or at least debatable, but April 20th has been a day dedicated to the herb’s recreational use, celebrated by its aficionados and enthusiasts. With that, Reebok joins the festivities with a three-piece thematic collection.

The trio of offerings aptly feature an earthy palette, along with a free and easy mix of textures and materials. Seen on the Twilight Zone Pump and the Classic Leather, a myriad of paisley prints across disparate textiles like suede, corduroy, nubuck, and washed denim are cobbled together to form a patchwork. In addition to this laissez-faire approach, there’s also the tearaway tongue tags reminiscent of the paraphernalia where on the underside hides a grassy green textile nodding to the obvious.

Presiding over the aforementioned is a marijuana motif on the tongue. Moreover, the effects of the narcotic is visually referenced in a hazy psychedelia of the Reebok logo. The style similarly serves as a highlight on the last of the three-pack, found on the heel strap of the Beatnik. The hybrid mule is relatively more uniform compared to the former two with a canvas textile making the upper.

The 420 collection will be available on Reebok’s brick-and-click ahead of the celebration, arriving on 1 April. The Pump Twilight Zone will carry a US$180 price tag; the Classic Leather a US$100; and the Beatnik for US$130.

In other sneaker-related news, check out the White Mountaineering x Vans Authentic/Classic Slip-Ons.

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