NOAH Celebrates 50 Years of the PUMA Clyde With Made in Japan Collection
The perfect balance of "centuries-old heritage and innovative modernity".
NOAH has been making clothes for the gentleman that have sartorial desires beyond a simple graphic t-shirt. Conceived in 2015 by Brendon Babenzien, in the short span of 8 years, he’s elevated the label’s prestige while operating out of their 195 Mulberry St. in the New York’s fashion nucleus, Soho. In that time span as well, scoring a number of footwear collaborations and the latest of which is the classic, quintessentially N-Y-C, PUMA Clydes.
These are far from a general release tapping into the German shoemaker’s Made in Japan catalogue, contemporary shoes built with a craftsman’s principle. The collaboration is a perfect amalgamation of NOAH’s design vision along with Japan’s centuries-old design sensibilities. The uppers fused “a material created by the only expert tannery specialized for Suede leather in Japan” along with a “color dye (that) comes from a painstaking process based on an age-old technique.”
Three colorways come from the collaboration: a Brown/Green; Blue/Yellow; and a Green/Blue; all built upon a clean white sole unit, all built with a dual-branded imprint on the tongue and the footbed; embellished with a golden finish on the PUMA branding on the lateral.
They’re scheduled for a release on 16 March, 11am ET. Find the 3-pack on NOAH’s website then and there.
Elsewhere in the PUMA-sphere, check out their tripartite collaboration with DEAL and NSC, taking on the Suede and TRC Blaze.