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11th January 2024 EDT RELEASES

The Nike Air Jordan 4 “Bred Reimagined” Arrives 17 February

Another legendary silhouette gets "Reimagined".


[Update 11 Jan 2024] Official images of the Nike Air Jordan 4 “Bred Reimagined” have emerged! Check them out via the gallery above while we anticipate the pair’s 17 February release.

[Update 20 Nov 2023] Its 17 February 2024 release date draws more imminent by the day. For the latest look of the Nike Air Jordan 4 “Bred Reimagined”, retail images courtesy of JD Sports UK have come to light. Check them out at the gallery above!

[Update 5 Oct 2023] @xcsnkr just shared new images of the Nike Air Jordan 4 “Bred Reimagined”. Therein is a preview of its accompanying hangtag. It’s been more than half a year since the news was broken but the pair’s arrival is only a few months away now. Keep a lookout for them on 17 February when they drop at Nike SNKRS. Official images shouldn’t be far behind now. Stay tuned!

[Update 12 Jun 2023] New details, with the inclusion of the most important one, have emerged of the Nike Air Jordan 4 “Bred Reimagined”. As stated in the headline, the pair will be released during All-Star weekend next year on 17 February. They’re also believed to retail for US$215, so if nothing else changes, find them then on SNKRS. Stay tuned as we await official images!


While it’s nothing new for Jordan Brand to bring back retro silhouettes from time to time, the “Reimagined” series started off with a big bang that shook the entire sneaker industry. The Air Jordan 1 High “Lost & Found Reimagined” kicked things off late last year, and the Air Jordan 3 “White Cement Reimagined” is soon set to join the collection next week.

It doesn’t seem like Jordan Brand is slowing down with the series either. Rumors began circulating that a possible Air Jordan 1 Retro High OG “Royal” Reimagined will join its OG siblings next year. To add fuel to the fire, another legendary silhouette—the Air Jordan 4 “Bred”, will soon get its own “Reimagined” makeover as well.

According to @zsneakerheadz and @sneakerfiles, the Jordan Brand will bring out the Air Jordan 4 “Bred Reimagined” come March 2024. This will definitely be music to the ears of Jordan 4 and specifically “Bred” lovers, given that they’re still waiting for the Off-White × Nike Air Jordan 4 “Bred” that hasn’t arrived.

Also known as the “Black Cement”, the Air Jordan 4 “Bred” debuted in 1989 following Michael Jordan’s first MVP award. Yes, the “Bred” was also the shoe he wore when he took “The Shot” against the Cleveland Cavaliers. Since then, 5 different renditions of the infamous colorway have been released, with a sixth possibly on the horizon.

However, contrary to what we’ve seen thus far with the “Reimagined” series, @sneakerfiles has remarked that the “Bred” might not come in a vintage makeover. While that remains to be seen, what’s certain is that the OG “Nike Air” branding will return on the heel. Another big W for retro Jordan lovers.

It’s definitely still early days for the “Bred Reimagined”, so hold onto your boats for now. We’ve already seen the Air Jordan 1 High “Black Toe Reimagined” possibly being scrapped, despite being initially reported to drop this Holiday season. And that’s not even including the aforementioned Off-White rendition which hasn’t seen the light of day either.

For now, let’s take a walk through memory lane and revisit the OG 1989 Air Jordan 4 “Bred” via the top slider above. Stay tuned as we’ll be sure to keep you updated on this one.

Image: Sneaker History

Air Jordans on the SNKRDUNK App