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4th January 2023 EDT RELEASES

B:MING by BEAMS Curates An Exclusive New Balance 57/40 Pack

Less on branding. More on simplicity.


Minimalism is all about the concept of “less is more” and Japanese label B:MING by BEAMS perfectly represented that with their latest offering of a New Balance 57/40 pack. Exclusively curated for the label, the silhouette sees two clean variations with “Bone” and “Charcoal” in the lineup.

Looking to classic tones of white and grey, the hybrid silhouette features suede panels overlaying a mesh base on the uppers, accented with oversized ‘N’ logos on the sides. Docked with a unique midsole which looks to its predecessor “574” with ’90s tech-inspired details, wavy mudguard and eyebrow completes the outlook of the sneaker.

Whether you are looking for a clean white pair or a neutral classic, with pre-orders already opened for the B:MING by BEAMS x New Balance 57/40 pack, cop yours for 14,300 JPY (~US$110) via BEAMS now and expect the pair to be shipped in late February.

In other sneaker-related news, check out the Nike Air Max 1 “Google” sample.