Awake NY Pays Homage to New York City with Final ASICS Collaboration
A brand new ASICS-GEL silhouette.
[Update 17 Jan 2023] A release date has been announced for the Awake NY x ASICS GEL-NYC pack. Set to drop on 20th January via Awake’s NYC flagship store and website for $160, grab your chance to cop the final collaborative release from the duo.
Awake NY and ASICS are signing off their longtime partnership with one final sneaker in 2023. Named after the Big Apple, the Awake NY x ASICS GEL-NYC is an all-new silhouette created by founder Angelo Baque and team by digging into the ASICS archives.
Awake NY and ASICS first partnered up in 2019 on a pair of ASICS GEL-Kayano 5 360 and had been dropping new collaborative sneakers every year. The duo’s previous outing was a trio of textural ASICS GEL-Lyte IIIs released this past August.
In an interview with Sneaker Freaker, Baque revealed the Awake NY x ASICS GEL-NYC for the first time and shared details about their final collaborative sneaker together.
“The GEL-NYC represents the first time we were able to create a new silhouette… and since this came from all of us, I thought it was important to make sure that New York City was represented in the naming of the shoe.”
Baque said he referenced older ASICS models but “mixed in a little bit of new technology”. Appearing in two colorways—teal and coral and purple and gold—the streamlined mesh-and-suede upper of the GEL-NYC borrows from the GEL-NIMBUS 3 (early 2000s) and the GEL-MC PLUS V (1995). Underfoot, the sneaker is equipped with ASICS’ plush modern cushioning with help from the GEL-CUMULUS 16 tooling. Overall, the upcoming sneaker boasts a cleaner, sleeker look that Baque hopes fans can wear on the day-to-day.
The Awake NY x ASIC GEL-NYC is set to drop in early January 2023 at Awake’s NYC flagship store. A wider release will reportedly follow during Paris Fashion Week. Follow along for the latest release details and pricing on this pair.
In other sneaker-related news, ASICS taps Chinese breakout label Shushu/Tong.