Performance Meets Craft With LOEWE x On Cloudventure
A prism of innovation.
Founded in 2010, Switzerland performance sportswear company On Running has been known for their superior quality and comfort in their footwear, with records of being ranked one of the top among many in numerous website reviews.
While making a name with their in-house products, the sportswear label has decided to partner up with Spanish luxury house LOEWE for a premium take on the lifestyle/outdoor models.
Marking the second collaboration between the duo, they have announced the release of the LOEWE x On Cloudventure for their latest capsule collection. With On’s expertise on the technical side, the Cloudventure is given a luxurious upgrade through the hands of artisans of LOEWE. Constructed with recycled polyester canvas and mesh on the uppers, it is equipped with a wind and waterproof membrane. Keeping a minimalistic look, the sneaker is accented with the duo’s logos, but offered in a new yellow, black and white colorways for a variety of choices. In addition, the collection also sees a re-release of the gradient orange and gradient khaki colorways from their previous collection.
Retailing at $390 a pair, the LOEWE x On Cloudventure will be releasing in a total of five colorways via LOEWE on 13th October.
In other sneaker-related news, check out the Dr. Martens x Rick Owens’ latest collection.