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Ksubi Pays Tribute To Juice WRLD in Collaboration

Is this a lucid dream? "Two Cups" is about to become a reality.

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In his songs and freestyles, Juice WRLD frequently mentioned his favorite fashion labels, including high-end luxury fashion brands like Gucci, Prada, Versace, and more. With lyrics like “Rockin’ Ksubi and Amiri, I don’t do the Balmains” in his Fire in the Booth freestyle and “Ksubi jeans with the VLONE, always have Ksubi jeans on” in “Two Cups (Everything’s Going My Way),” the late Chicago rapper also had a special spot for Ksubi jeans. The Australian brand founded in 1999 has now released an apparel collection that honors his devotion to the brand.

Ksubi’s teaser images show a denim jacket and pants with “999 WRLD” lettering, “JW” embroidered in red, and skulls with “999” inside of them. Extra detailing includes sashiko stitching, which is a signature style of the brand. In addition to the collaboration, Ksubi is paying tribute by opening a new store location in the late rapper’s hometown in Chicago.

The Ksubi x Juice WRLD line is expected to launch in November at Ksubi retail locations and online at Ksubi.com.

If you’re looking for performance that meets craft, check out LOEWE x On Cloudventure.

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