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27th October 2022 EDT RELEASES

Best of Three Worlds: Kiko Kostadinov x HYSTERIC GLAMOUR x ASICS

Chunky soles. Glossy pinks. Velcro lacing system. Three cool features for this triple collaboration.


[Update 27 Oct 2022] Official release dates and campaign images have been released for this Kiko Kostadinov x HYSTERIC GLAMOUR x ASICS triple collaboration! A Japan release will happen first, with it dropping on HYSTERIC GLAMOUR’s website on 28 Oct and on Dover Street Market Ginza on 29 Oct.

It is also revealed that the the chunky sole was pulled from the GEL-QUANTUM LEVITRACK. The apparel collection is distinctively Y2K-inspired with an assortment of jackets, pant/skirt combinations, rainbow tank tops and oversized knit sweaters. A Kiko x Kiko team up is also featured within the campaign imagery, with model Kiko Mizuhara captured with the collection’s line-up, paparazzi-style. Check it out for yourself in the top slider! 

[Update 25 Oct 2022] As October draws to a close, more leaked images (courtesy of Up To Date) of this triple Kiko Kostadinov x HYSTERIC GLAMOUR x ASICS collaboration has dropped. This time, a new colorway joins the anticipation: a sporty blue with a black/silver base. Complementary collaborative apparel is also set to drop, with patchwork pants and a split-half tee leading the collection.

Despite these images, no official release dates have surfaced. While we wait, why not check out the leaked photos in the top slider?


In the age of sneaker collaborations, ASICS’ close ties with Kiko Kostadinov is no secret affair. After their first collaborative effort UB1-S Gel-Kayano 14 flew off digital shelves, the designer and his brand team became mainstays in the division. By that, we mean that members of Kostadinov’s team are now in-house consultants that aid the Japanese brand in creating silhouettes and colorways. Among these consultants are Laura and Deanna Fanning, the twin designers behind Kiko Kostadinov’s womenswear collections.

Though the two brands are no longer releasing co-branded drops, collaborations are still part of their roster. And a teased triple effort from May is finally coming into fruition — Kiko Kostadinov x HYSTERIC GLAMOUR x ASICS is on its way! In a preview released on Kiko Kostadinov’s instagram, a GEL-Aurania upper is seemingly fused with GEL-Quantum Levitrack’s chunky cushioning to form this new silhouette. Unsurprisingly, these were also models that Kiko Kostadinov previously revamped.

Nameless at the time of writing, influences of the Warhol-inspired, rebellious HYSTERIC GLAMOUR can be seen on this model. With pops of glossy pink complemented by silver panels and meshing, the shoe is distinctively unabashed in its appearance. A chunky lacing system wraps across a thick tongue and ends in a Velcro slap-on, bolstered by a “fanned-out” sole unit. Very anti-mainstream, an attitude adopted by both HYSTERIC and Kiko Kostadinov. To celebrate this shared philosophy, co-branding is found on the heel in pink.

No concrete details have sprouted for this Kiko Kostadinov x HYSTERIC GLAMOUR x ASICS collaboration, but it’s likely to launch in women’s sizing given the Fanning twins’ involvement. It will likely launch in October, as stated in Kiko Kostadinov’s caption.

In the meantime, why not check out this A-COLD-WALL* x Converse collaboration teased by Hiroshi Fujiwara himself?