{"id":89123,"date":"2023-02-13T15:24:22","date_gmt":"2023-02-13T07:24:22","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=89123"},"modified":"2023-02-13T15:28:34","modified_gmt":"2023-02-13T07:28:34","slug":"new-balance-celebrates-35-years-of-new-balance-996","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2023\/02\/13\/new-balance-celebrates-35-years-of-new-balance-996\/","title":{"rendered":"New Balance Celebrates 35 Years of New Balance 996"},"content":{"rendered":"

In celebration of its 35th anniversary, the New Balance 996 “Gray” will make its grand return in a few days’ time.<\/p>\n

Back in 1988, the Boston-based footwear company introduced the NB 996 as its state-of-the-art running shoe. Two colorways were dropped during the initial release, a “Gray” and a “Black”, with both featuring New Balance’s C-CAP cushioning in the midsole.<\/p>\n

The 35th anniversary New Balance 996 revisits the “Gray” colorway and stays true to the OG\u2014mostly. Reprising is the standard suede-and-mesh construction in varying shades of New Balance grays. Silver 3M reflective material returns on the profile “N” logo and New Balance-branded heel. Similarly, the “NB 996” label at the tongue has been kept unchanged.<\/p>\n

The design twist on the NB 996 “Gray” 35th Anniversary takes place on the midsole. The white midsole is now yellowed out to give it a worn-in, vintage look. A simple but smart detail fitting for this New Balance classic and its big day.<\/p>\n

The New Balance 996 “Gray” 35th Anniversary releases on 17 February via New Balance Japan with a JPY19,800 (~US$150) price tag. Take a first look at the shoe as we count down to its release day.<\/p>\n

In other sneaker-related news, Teddy Santis teases his latest work for New Balance<\/a>.<\/p>\n

\"Magazine-Bottom-Banner\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In celebration of its 35th anniversary, the New Balance 996 “Gray” will make its grand return in a few days’ time. Back in 1988, the Boston-based footwear company introduced the NB 996 as its state-of-the-art running shoe. Two colorways were dropped during the initial release, a “Gray” and a “Black”, with both featuring New Balance’s […]<\/p>\n","protected":false},"author":65,"featured_media":89166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,21,18,6,19],"tags":[],"class_list":["post-89123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-calendar","category-latest-news","category-new-balance","category-releases"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t