{"id":55994,"date":"2022-10-31T16:35:52","date_gmt":"2022-10-31T08:35:52","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=55994"},"modified":"2022-10-31T16:46:35","modified_gmt":"2022-10-31T08:46:35","slug":"more-than-a-sneaker-veja-x-amelie-pichard-taps-into-outdoors-and-sustainability","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2022\/10\/31\/more-than-a-sneaker-veja-x-amelie-pichard-taps-into-outdoors-and-sustainability\/","title":{"rendered":"More Than a Sneaker: Veja x Am\u00e9lie Pichard Taps Into Outdoors and Sustainability"},"content":{"rendered":"\n<p>French footwear brand Veja may have been popularized in recent years by Meghan Markle, but its story goes back to the early aughts. Founded in 2004 and launching its first sneaker a year later, they have teamed up with Am\u00e9lie Pichard to create an outdoors-inspired sneaker in 3 colorways this fall.<\/p>\n\n\n\n<p>At first look, the silhouette reminisced the Balenciaga Speed sneakers but with more resistance. One noteworthy feature is the whole construction that is made up of sustainable materials\u2014which Veja advocates. With a tongue-in-cheek nod to luxury brands and knock-offs, the French duo added a monogrammed pattern to its stretchy upper.<\/p>\n\n\n\n<p>The upper is made up of 100% recycled polyester V-Knit\u2014woven into one cohesive piece to prevent excess fabric and wastage. To add on, the remaining construction of the sneaker is made up of sugar cane, rice waste and organic cotton.<\/p>\n\n\n\n<p>The sneaker by Veja x Am\u00e9lie Pichard is already available on Veja&#8217;s website with a retail price of US$260 in &#8220;White&#8221;, &#8220;Beige&#8221; and &#8220;Black&#8221;. It&#8217;s more than a sneaker, it&#8217;s a story on feet.<\/p>\n\n\n\n<p>If you&#8217;re on a hunt on sneakers that have a worn-out aesthetic, check out the <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2022\/10\/31\/infallible-and-fall-ready-new-balance-2002r-gore-tex\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">New Balance 2002R GORE-TEX<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154106\/Featured-Image_In-Article-Slider_0005_Layer-1-3.jpg\" alt=\"Veja x Am\u00e9lie Pichard\" class=\"wp-image-56171\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154106\/Featured-Image_In-Article-Slider_0005_Layer-1-3.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154106\/Featured-Image_In-Article-Slider_0005_Layer-1-3-300x205.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154106\/Featured-Image_In-Article-Slider_0005_Layer-1-3-768x524.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154106\/Featured-Image_In-Article-Slider_0005_Layer-1-3-282x192.jpg 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154115\/Featured-Image_In-Article-Slider_0004_Layer-2-3.jpg\" alt=\"\" class=\"wp-image-56172\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154115\/Featured-Image_In-Article-Slider_0004_Layer-2-3.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154115\/Featured-Image_In-Article-Slider_0004_Layer-2-3-300x205.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154115\/Featured-Image_In-Article-Slider_0004_Layer-2-3-768x524.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154115\/Featured-Image_In-Article-Slider_0004_Layer-2-3-282x192.jpg 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154138\/Featured-Image_In-Article-Slider_0002_Layer-4-3.jpg\" alt=\"\" class=\"wp-image-56174\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154138\/Featured-Image_In-Article-Slider_0002_Layer-4-3.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154138\/Featured-Image_In-Article-Slider_0002_Layer-4-3-300x205.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154138\/Featured-Image_In-Article-Slider_0002_Layer-4-3-768x524.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154138\/Featured-Image_In-Article-Slider_0002_Layer-4-3-282x192.jpg 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154121\/Featured-Image_In-Article-Slider_0003_Layer-3-3.jpg\" alt=\"\" class=\"wp-image-56173\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154121\/Featured-Image_In-Article-Slider_0003_Layer-3-3.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154121\/Featured-Image_In-Article-Slider_0003_Layer-3-3-300x205.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154121\/Featured-Image_In-Article-Slider_0003_Layer-3-3-768x524.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/10\/31154121\/Featured-Image_In-Article-Slider_0003_Layer-3-3-282x192.jpg 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p style=\"text-align: center;\">\n<\/p><p><a href=\"https:\/\/www.instagram.com\/snkrdunk_int\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22285 size-full\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy.webp\" alt=\"Magazine-Bottom-Banner\" width=\"970\" height=\"300\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy.webp 970w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy-300x93.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy-768x238.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy-282x87.webp 282w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>French footwear brand Veja may have been popularized in recent years by Meghan Markle, but its story goes back to the early aughts. Founded in 2004 and launching its first sneaker a year later, they have teamed up with Am\u00e9lie Pichard to create an outdoors-inspired sneaker in 3 colorways this fall. At first look, the [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":56181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,21,18,19],"tags":[],"class_list":["post-55994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-calendar","category-latest-news","category-releases"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"French footwear brand Veja may have been popularized in recent years by Meghan Markle, but its story goes back to the early aughts. 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