{"id":515269,"date":"2026-07-27T13:54:49","date_gmt":"2026-07-27T05:54:49","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=515269"},"modified":"2026-07-27T15:20:11","modified_gmt":"2026-07-27T07:20:11","slug":"jjjjound-and-new-balance-unveil-a-technical-take-on-the-740-mushroom-30th-july-2026","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2026\/07\/27\/jjjjound-and-new-balance-unveil-a-technical-take-on-the-740-mushroom-30th-july-2026\/","title":{"rendered":"JJJJound and New Balance Unveil a Technical Take on the 740 &#8220;Mushroom&#8221; [30th July 2026]"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>A Technical Take on a 2000s Classic<\/strong><\/h3>\n\n\n\n<p>The latest collaborative sneaker between JJJJound and New Balance was officially revealed on JJJJound&#8217;s Instagram. Sneakerheads are already hyped, as this upcoming drop is rumored to be one of the cleanest releases of the season.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77-1024x684.webp\" alt=\"\" class=\"wp-image-515298\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77-1024x684.webp 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77-300x200.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77-768x513.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77-1536x1025.webp 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77-282x188.webp 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151330\/NB740N_COLLABPAGE_dc0c47ec-d7ab-456b-9a67-a48b32a4ca77.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About JJJJound x New Balance 740 &#8220;Mushroom&#8221;<\/strong><\/h3>\n\n\n\n<p>This silhouette uses the &#8220;740,&#8221; a 2000s fitness running shoe, as its base, incorporating JJJJound&#8217;s signature minimalist updates. The upper features an earth-tone palette reminiscent of a mushroom, paired with a sleek black &#8220;N&#8221; logo. Notably, the upper construction transitions from the traditional open mesh and synthetic leather combination to a streamlined, lightweight no-sew structure.<\/p>\n\n\n\n<p>The sole is equipped with ABZORB cushioning technology. Vibrant red and navy accents pop around the tongue, heel, and eyelets, while the JJJJound logo is engraved on the outer heel counter. This sneaker perfectly blends an urban aesthetic with functional beauty, making it an effortless chic addition to any wardrobe.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"515291\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE-1024x682.jpeg\" alt=\"\" class=\"wp-image-515291\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE-1024x682.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE-300x200.jpeg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE-768x512.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE-1536x1024.jpeg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE-282x188.jpeg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_01_UPDATE.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"515290\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE-1024x682.jpeg\" alt=\"\" class=\"wp-image-515290\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE-1024x682.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE-300x200.jpeg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE-768x512.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE-1536x1024.jpeg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE-282x188.jpeg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151312\/NEW_BALANCE_740_TAUPE_02_UPDATE.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"515292\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE-1024x682.jpeg\" alt=\"\" class=\"wp-image-515292\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE-1024x682.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE-300x200.jpeg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE-768x512.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE-1536x1024.jpeg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE-282x188.jpeg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_03_UPDATE.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"515293\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE-1024x682.jpeg\" alt=\"\" class=\"wp-image-515293\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE-1024x682.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE-300x200.jpeg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE-768x512.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE-1536x1024.jpeg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE-282x188.jpeg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151316\/NEW_BALANCE_740_TAUPE_04_UPDATE.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"515294\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE-1024x682.jpeg\" alt=\"\" class=\"wp-image-515294\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE-1024x682.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE-300x200.jpeg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE-768x512.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE-1536x1024.jpeg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE-282x188.jpeg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_05_UPDATE.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"515295\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE-1024x682.jpeg\" alt=\"\" class=\"wp-image-515295\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE-1024x682.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE-300x200.jpeg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE-768x512.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE-1536x1024.jpeg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE-282x188.jpeg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151320\/NEW_BALANCE_740_TAUPE_06_UPDATE.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"515297\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-683x1024.jpeg\" alt=\"\" class=\"wp-image-515297\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-683x1024.jpeg 683w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-200x300.jpeg 200w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-768x1152.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-1024x1536.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-1365x2048.jpeg 1365w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-173x260.jpeg 173w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151325\/NEW_BALANCE_740_TAUPE_07_UPDATE-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"515296\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-683x1024.jpeg\" alt=\"\" class=\"wp-image-515296\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-683x1024.jpeg 683w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-200x300.jpeg 200w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-768x1152.jpeg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-1024x1536.jpeg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-1365x2048.jpeg 1365w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-173x260.jpeg 173w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2026\/07\/27151324\/NEW_BALANCE_740_TAUPE_08_UPDATE-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>via: <\/strong><a href=\"https:\/\/www.jjjjound.com\/blogs\/projects\" title=\"\">jjjjound<\/a><\/p>\n\n\n\n<p><strong>Follow us on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a 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Sneakerheads are already hyped, as this upcoming drop is rumored to be one of the cleanest releases of the season. About JJJJound x New Balance 740 &#8220;Mushroom&#8221; This silhouette uses the &#8220;740,&#8221; a [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":515281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,18,6,32,19,41],"tags":[],"class_list":["post-515269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-latest-news","category-new-balance","category-news","category-releases","category-sneaker"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Technical Take on a 2000s Classic The latest collaborative sneaker between JJJJound and New Balance was officially revealed on JJJJound&#039;s Instagram. 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