{"id":49691,"date":"2022-10-07T13:21:23","date_gmt":"2022-10-07T05:21:23","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=49691"},"modified":"2022-10-07T13:24:36","modified_gmt":"2022-10-07T05:24:36","slug":"hidden-ny-brings-n-e-r-d-back-to-the-fore-with-apparel-collection","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2022\/10\/07\/hidden-ny-brings-n-e-r-d-back-to-the-fore-with-apparel-collection\/","title":{"rendered":"HIDDEN.NY Brings N.E.R.D. Back to the Fore With Apparel Collection"},"content":{"rendered":"

The evolution of HIDDEN.NY can be considered unprecedented. To call it an Instagram mood board is highly understating it. Although it started out as such, it’s metamorphosed to become a supreme, cultural tastemaker\u2014covering the different facets of fashion, art, and music. Inspiration and knowledge is often shared and reciprocated, running on a two-way street. To boast, even an artist as big as Drake has openly acknowledged that he takes plenty from the curator, as much as he gives music\u2014and memes.<\/p>\n

Now, HIDDEN.NY has become a legitimate business with a growing operation; a brand on its own with collaborations with Salomon, BBC, and NEEDLES. Introducing a new apparel collection with N.E.R.D., they bring back to the fore one of music’s most influential groups. The offering is made up of streetwear staples of dual-branded hoodies, sweaters, t-shirts, and the trucker hats.<\/p>\n

The hoodies come in brown and grey. The former, carrying the band’s green brain iconography with “HIDDEN” stylized in their logo’s font; the latter feature the words “Hidden is for lovers.” with the aforementioned graphic. The same motif runs through the t-shirts as well, in a wider range of colors, and with a broader range of graphics.<\/p>\n

For the standout piece in its t-shirt line features the green brain on the chest with HIDDEN’s “h” logo printed on the back with heart graphics extending out of it. In the accessories department are retro-inspired trucker hats, in white\u2013yellow and white\u2013black.<\/p>\n

The HIDDEN.NY x N.E.R.D. collection will be available from 7th October with HIDDEN members getting it at 12pm (EST) before the general release at 3.<\/p>\n

Elsewhere in the world, Union Tokyo takes on Converse’s CX-Pro SK OX<\/a>.<\/p>\n

\"\" \"\"\"\"\"\" \"\" \"\" \"\" \"\" \"\" \"\"\"Magazine-Bottom-Banner\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The evolution of HIDDEN.NY can be considered unprecedented. To call it an Instagram mood board is highly understating it. Although it started out as such, it’s metamorphosed to become a supreme, cultural tastemaker\u2014covering the different facets of fashion, art, and music. Inspiration and knowledge is often shared and reciprocated, running on a two-way street. To […]<\/p>\n","protected":false},"author":43,"featured_media":49834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,21,18,19],"tags":[],"class_list":["post-49691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-calendar","category-latest-news","category-releases"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/49691"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/comments?post=49691"}],"version-history":[{"count":41,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/49691\/revisions"}],"predecessor-version":[{"id":49836,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/49691\/revisions\/49836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media\/49834"}],"wp:attachment":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media?parent=49691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories?post=49691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/tags?post=49691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}