{"id":493652,"date":"2025-07-29T10:54:36","date_gmt":"2025-07-29T02:54:36","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=493652"},"modified":"2025-07-29T10:54:38","modified_gmt":"2025-07-29T02:54:38","slug":"blackpink-jennie-and-adidas-launch-superstar-golden-ticket-event-in-nyc","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2025\/07\/29\/blackpink-jennie-and-adidas-launch-superstar-golden-ticket-event-in-nyc\/","title":{"rendered":"BLACKPINK JENNIE and adidas Launch Superstar Golden Ticket Event in NYC"},"content":{"rendered":"\n

A Superstar has truly arrived on the streets of New York City, and it\u2019s shining brighter than ever with BLACKPINK\u2019s JENNIE stepping into the spotlight alongside adidas Originals.<\/p>\n\n\n\n

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\"BLACKPINK<\/figure>\n<\/figure>\n\n\n\n

On 26 and 27 July, adidas and JENNIE launched a surprise Golden Ticket Truck activation, a captivating pop-up celebration that brought the iconic adidas Superstar sneaker closer to fans right in the heart of SoHo and the Meatpacking District.<\/p>\n\n\n\n

Fans lining up received limited-edition scratch cards\u20141,000 in total\u2014with the thrilling chance to score exclusive adidas Superstar merchandise. Among them, 100 lucky scratch card holders unlocked a brand-new pair of adidas Superstars, but the real gems were the top 10 cards granting a pair autographed by none other than JENNIE herself.<\/p>\n\n\n\n

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\"BLACKPINK<\/figure>\n\n\n\n
\"BLACKPINK<\/figure>\n<\/figure>\n\n\n\n

The activation is a standout moment in adidas Originals\u2019 broader \u201cSuperstar: The Original\u201d campaign\u2014a movement celebrating authenticity, originality, and cultural impact through a stellar lineup of influencers and artists.<\/p>\n\n\n\n

As the Superstar continues to carry its legacy into 2025, adidas promises more immersive experiences and innovative releases celebrating the silhouette\u2019s deep-rooted cultural significance. Stay tuned for more.<\/p>\n\n\n\n

Source: @houseofheat<\/a><\/em><\/p>\n\n\n\n

In other news, check out the Stray Kids x Tottenham Hotspur 25\/26 Away Shirt<\/a>.<\/p>\n\n\n\n

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.<\/p>\n\n\n\n

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