Aim\u00e9 Leon Dore’s Teddy Santis is doing plenty for New Balance\u2014but not just as the Creative Director of their MADE in USA division. Since founding ALD in 2014, he’s brought about a new degree of public excitement for vintage aesthetics, which is a space the Massachusetts shoemaker has always called their element. Following Santis’ lead, this newfound love would eventually weave into some of New Balance’s product line, commanding a new kind of attention to the silhouettes and summoning a new kind of affection for the brand.<\/p>\n
One such beneficiary is the New Balance 550, which debuted in 1989 but finally getting its time in the sun with the help of Santis’ Midas touch. Since then, the retro basketball sneaker has seen success even when its just within NB’s in-line offering.<\/p>\n
Today, the 550s gets dressed in Marquette University’s colors in another college-friendly outing. The fore remains mostly achromatic, the perforated white leather base giving the subtle mix of colors their chance to bask in the spotlight.<\/p>\n
Varying shades of yellow and blue\u2014the school’s official colors\u2014spread out across the upper. The yellow rests on the ankle collar and heel, while the latter making its way down leaving their mark on the “N” logo before completing their journey underfoot on the heel and the front of the outsole, with grey positioning itself between them.<\/p>\n
Final touches come through burgundy accents on the tongue and the lateral midsole. Right above it is a darker shaded space, giving contrast to the New Balance branding on printed on over it. The brand’s vintage basketball logo takes its place on the tongue tag.<\/p>\n
There isn’t much to go on about yet like a release date but we’ll be sure to give you an update once we do find out. Here’s the “Indigo” and “Gray” colorway of the 550<\/a> that’s worth checking out though.<\/p>\n
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