{"id":489455,"date":"2025-07-22T11:46:58","date_gmt":"2025-07-22T03:46:58","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=489455"},"modified":"2025-07-22T17:58:49","modified_gmt":"2025-07-22T09:58:49","slug":"blind-boxes-and-big-gains-labubu-investment-made-easy","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2025\/07\/22\/blind-boxes-and-big-gains-labubu-investment-made-easy\/","title":{"rendered":"Blind Boxes and Big Gains: Labubu Investment Made Easy"},"content":{"rendered":"\n

First Things First, What is Labubu?<\/strong><\/h2>\n\n\n\n

Labubu<\/strong> is a cute collectible toy character featuring bunny ears and fangs, created by Hong Kong-born artist Kasing Lung and manufactured by the Chinese company POP MART<\/a><\/a>. Think of it like Pok\u00e9mon cards or Beanie Babies, but as small figurines that people collect and trade.<\/p>\n\n\n\n

\"Labubu\"<\/figure>\n\n\n\n

POP MART THE MONSTERS (LABUBU) Exciting Macaron Plush Series [Assortment Box]<\/em>
(This product is handled through secondary distribution)<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

How Much Does It Cost to Start?<\/strong><\/h2>\n\n\n\n

Entry Level<\/strong>: US$15\u2013US$30 for small “blind box” figures (you don’t know which one you’ll get)<\/a><\/a><\/p>\n\n\n\n

Mid-Range<\/strong>: US$65 for plush toys that you can clip to bags<\/a><\/p>\n\n\n\n

High-End<\/strong>: US$480\u2013US$960 for large MEGA figures<\/a><\/p>\n\n\n\n

Ultra-Rare<\/strong>: US$500\u2013US$2,000+ for special editions<\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/a>How Much Money Can You Make?<\/strong><\/h2>\n\n\n\n

Based on recent sales data, here’s what people are selling them for<\/a><\/a>:<\/p>\n\n\n\n

What You Buy<\/strong><\/th>Retail Price<\/strong><\/th>Resale Price<\/strong><\/th>Profit Potential<\/strong><\/th><\/tr><\/thead>
Common blind box<\/td>US$15\u2013US$30<\/td>US$25\u2013US$60<\/td>2-4x your money<\/td><\/tr>
Rare “secret” figure<\/td>US$15\u2013US$30<\/td>US$100\u2013US$500<\/td>7-33x your money<\/td><\/tr>
MEGA limited edition<\/td>US$480\u2013US$960<\/td>US$3,000\u2013US$10,000<\/td>3-20x your money<\/td><\/tr>
Museum collaboration<\/td>US$500\u2013US$2,000<\/td>US$7,000\u2013US$31,250<\/td>3-51x your money<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Record Sale<\/strong>: Someone paid US$150,275 for a life-size Labubu at auction<\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/a>The Company Behind It: POP MART<\/strong><\/h2>\n\n\n\n

POP MART is the company that makes Labubu toys. Their business is growing fast<\/strong><\/a><\/a><\/a>:<\/p>\n\n\n\n

\u2022 2022 Revenue<\/strong>: US$0.6 billion
\u2022 2023 Revenue<\/strong>: US$0.9 billion
\u2022 2024 Revenue<\/strong>: US$1.8 billion (doubled in one year!)
\u2022 2024 Profit<\/strong>: US$0.5 billion<\/p>\n\n\n\n

\"Kasing<\/figure>\n\n\n\n

Founder Kasing Lung (Image via Kaikai Kiki Gallery)<\/em><\/p>\n\n\n\n

Why Are They So Popular?<\/strong><\/h2>\n\n\n\n
    \n
  1. Celebrity Endorsement<\/strong>: Famous people like Lisa and Ros\u00e9 from BLACKPINK post photos with Labubu toys<\/a><\/li>\n\n\n\n
  2. Mystery Element<\/strong>: “Blind boxes” mean you don’t know which figure you’ll get, like opening a surprise gift<\/a><\/li>\n\n\n\n
  3. Global Expansion<\/strong>: POP MART now sells in 30+ countries with 500 stores<\/a><\/li>\n\n\n\n
  4. Social Media Buzz<\/strong>: People share photos of their collections online<\/a><\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n
    \n
    \"BLACKPINK<\/figure>\n\n\n\n
    \"BLACKPINK<\/figure>\n<\/figure>\n\n\n\n

    BLACKPINK’s Lisa and Ros\u00e9, arguably the catalysts of the Labubu craze<\/em><\/p>\n\n\n\n

    Investment Risks for Beginners<\/strong><\/h2>\n\n\n\n

    \u26a0\ufe0f Major Warnings:<\/strong><\/p>\n\n\n\n

    \u2022 Counterfeits<\/strong>: Fake Labubu toys flood the market\u2014always buy from official sources<\/a>
    \u2022 Fad Risk<\/strong>: Like Beanie Babies, the craze might end suddenly    <\/a>
    \u2022 High Fees<\/strong>: Auction houses charge 15\u201325% in fees    <\/a>
    \u2022 Storage Issues<\/strong>: Toys need perfect condition to maintain value    <\/a>
    \u2022 No Guarantees<\/strong>: Even “rare” figures might not increase in value<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Three Ways to Invest<\/strong><\/h2>\n\n\n\n

    1. Buy Physical Figures<\/strong><\/h3>\n\n\n\n

    \u2022 Start Small<\/strong>: Begin with US$15\u2013US$30 blind boxes
    \u2022 Focus on Rare<\/strong>: Look for “secret” figures (1 in 144 chance)
    \u2022 Keep Perfect<\/strong>: Original packaging adds 20% value
    \u2022 Authenticate<\/strong>: Use official POP MART stores or verified sellers<\/p>\n\n\n\n

    2. Buy POP MART Stock<\/strong><\/h3>\n\n\n\n

    \u2022<\/strong> Stock Symbol<\/strong>: HK 9992 (Hong Kong Stock Exchange)
    \u2022<\/strong> Recent Price<\/strong>: Around US$35\u2013US$40 per share
    \u2022<\/strong> Risk<\/strong>: High valuation\u2014stock price assumes perfect growth
    \u2022<\/strong> Benefit<\/strong>: Easy to buy\/sell, no storage needed<\/p>\n\n\n\n

    3. Start With a Small Budget<\/strong><\/h3>\n\n\n\n

    US$100 Beginner Strategy:<\/strong><\/p>\n\n\n\n

    \u2022<\/strong> Buy 3\u20134 blind box figures (US$15\u2013US$30 each)
    \u2022<\/strong> Keep one sealed, open others
    \u2022<\/strong> If you get a “secret” rare figure, consider selling
    \u2022<\/strong> Learn the market before investing more<\/p>\n\n\n\n

    \n
    \"Labubu\"<\/figure>\n\n\n\n
    \"Labubu\"<\/figure>\n\n\n\n
    \"Labubu\"<\/figure>\n<\/figure>\n\n\n\n

    Labubu blind boxes: Exciting Macaron, Flip With Me, and Have a Seat series<\/em>
    (These products will be handled through secondary distribution)<\/em><\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Red Flags to Watch<\/strong><\/h2>\n\n\n\n

    \u2022 Fake Verification<\/strong>: Real Labubus have nine teeth and QR codes<\/a>
    \u2022 Price Too Good<\/strong>: If significantly below the market price, likely fake    <\/a>
    \u2022 Unknown Sellers<\/strong>: Only buy from verified dealers such as SNKRDUNK    <\/a>
    \u2022 Damaged Packaging<\/strong>: Greatly reduces resale value    <\/a><\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Simple Investment Rules<\/strong><\/h2>\n\n\n\n

    \u2022 Never invest more than 5% of your money in collectibles<\/strong><\/a>
    \u2022 Start small<\/strong>\u2014learn before spending big
    \u2022 Buy what you enjoy<\/strong> in case values don’t go up
    \u2022 Keep receipts and photos<\/strong> for authentication
    \u2022 Follow official POP MART social media<\/strong> for new releases<\/p>\n\n\n\n

      \n
    1. <\/li>\n<\/ol>\n\n\n\n
      <\/div>\n\n\n\n

      Bottom Line<\/strong><\/h2>\n\n\n\n

      Labubu can<\/strong> generate profits with some individuals having earned 10\u201350 times their investment, but be aware, others have also lost everything to counterfeit products or market crashes. So, be sure to get your items from official dealers or secondary marketplaces like SNKRDUNK where your purchases will be appraised and authenticated before they’re shipped to you.<\/p>\n\n\n\n

      For beginners, start with US$50\u2013US$100, treat it as entertainment money you can afford to lose, and only invest more if you thoroughly understand the market.<\/p>\n\n\n\n

      <\/div>\n\n\n\n
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      <\/div>\n\n\n\n

      Where To Buy Authentic Labubu<\/strong><\/h2>\n\n\n\n

      From assortment boxes to single pieces, we guarantee that what you get from SNKRDUNK is authentic.<\/p>\n\n\n\n

      <\/div>\n\n\n\n
      \n
      \"POP<\/figure>
      \n

      \u25aa *POP MART THE MONSTERS (LABUBU) Big into Energy Series Plush Pendant [Assortment Box]<\/strong><\/p>\n\n\n\n

      \n
      View on SNKRDUNK<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
      \"POP<\/figure>
      \n

      \u25aa *POP MART THE MONSTERS (LABUBU) Have a Seat Plush series [Assortment Box]<\/strong><\/p>\n\n\n\n

      \n
      View on SNKRDUNK<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
      <\/div>\n\n\n\n
      \n
      \"POP<\/figure>
      \n

      \u25aa *POP MART THE MONSTERS (LABUBU) Big into Energy Series Plush Pendant [Piece]<\/strong><\/p>\n\n\n\n

      \n
      View on SNKRDUNK<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
      \"POP<\/figure>
      \n

      \u25aa *POP MART THE MONSTERS (LABUBU) Exciting Macaron Plush Series [Assortment Box]<\/strong><\/p>\n\n\n\n

      \n
      View on SNKRDUNK<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
      <\/div>\n\n\n\n
      \n
      \"POP<\/figure>
      \n

      \u25aa *POP MART THE MONSTERS (LABUBU) Big into Energy Series Plush Pendant HOPE<\/strong><\/p>\n\n\n\n

      \n
      View on SNKRDUNK<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
      \"POP<\/figure>
      \n

      \u25aa *POP MART THE MONSTERS (LABUBU) Big into Energy Series Plush Pendant LUCK<\/strong><\/p>\n\n\n\n

      \n
      View on SNKRDUNK<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
      <\/div>\n\n\n\n
      \n
      Browse More Original Labubu Products<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
      <\/div>\n\n\n\n

      *These products will be handled through secondary distribution.<\/em><\/p>\n\n\n\n

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