{"id":469441,"date":"2025-06-13T11:38:52","date_gmt":"2025-06-13T03:38:52","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=469441"},"modified":"2025-06-13T11:38:54","modified_gmt":"2025-06-13T03:38:54","slug":"wego-babymonster-ruka-asa-summer-2025-campaign","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2025\/06\/13\/wego-babymonster-ruka-asa-summer-2025-campaign\/","title":{"rendered":"WEGO Taps BABYMONSTER’s RUKA and ASA for Summer 2025 Campaign"},"content":{"rendered":"\n

Japanese fashion brand WEGO is turning up the heat this summer, teaming up with BABYMONSTER\u2019s RUKA and ASA for their upcoming Summer 2025 campaign.<\/p>\n\n\n\n

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\"WEGO<\/figure>\n<\/figure>\n\n\n\n

In the campaign visuals, RUKA and ASA effortlessly embody WEGO\u2019s summer aesthetic, each rocking two distinct styles: \u201cGrunge Style\u201d and \u201cStreet Style.\u201d The first wave of visuals, showcasing grunge-inspired fashion, will debut nationwide\u2014in stores and online\u2014on 20 June, followed by the street style visuals on 18 July.<\/p>\n\n\n\n

Fans can expect a dynamic mix of textures, bold prints, and statement pieces as the campaign unfolds across WEGO\u2019s retail and digital platforms.<\/p>\n\n\n\n

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\"WEGO<\/figure>\n<\/figure>\n\n\n\n

Additionally, WEGO is launching a special gift campaign tied to the visuals. Fans who purchase items totaling 4,400 JPY (~US$31) or more in-store will receive an original logo-engraved keychain.<\/p>\n\n\n\n

But that\u2019s not all. WEGO is rolling out a commemorative free magazine, \u201cWEGO Magazine RUKA & ASA from BABYMONSTER Special Edition,\u201d as a special treat for customers. Those who spend 4,400 JPY (~US$31) or more will be eligible to receive a limited-edition copy starting 1 August (while supplies last).<\/p>\n\n\n\n

To mark the occasion, a limited-edition shopper bag featuring the campaign logo will also be gifted alongside the magazine.<\/p>\n\n\n\n

In other news, 2000Archives unveils custom \u201cDirty Work\u201d outfit for aespa<\/a>.<\/p>\n\n\n\n

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.<\/p>\n\n\n\n

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