{"id":447213,"date":"2025-04-22T16:39:40","date_gmt":"2025-04-22T08:39:40","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=447213"},"modified":"2025-04-22T16:39:42","modified_gmt":"2025-04-22T08:39:42","slug":"the-adidas-adizero-aruku-arrives-with-a-progressive-platform-midsole","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2025\/04\/22\/the-adidas-adizero-aruku-arrives-with-a-progressive-platform-midsole\/","title":{"rendered":"The adidas ADIZERO ARUKU Arrives with a Progressive Platform Midsole"},"content":{"rendered":"\n

Two decades. Twenty years at the vanguard of adidas’ athletic innovation. Records have fallen, barriers shattered, and on the feet of these athletes, many a time, have been ADIZERO. Now, the Three Stripes’ hallmark running franchise casts its gaze towards a new horizon, recalibrating its ethos for a generation that navigates the rhythm of everyday life with the same relentless energy. Enter: The ADIZERO ARUKU.<\/p>\n\n\n\n

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Speaking to a life lived without pause, the pair draws inspiration from the visual language of adidas runners circa the 2000s. The ARUKU presents a reimagined silhouette elevated by cutting-edge materials:<\/p>\n\n\n\n

A high-stacked base of plush SWIRLFOAM cushioning forms a bold platform midsole, promising a sensation akin to walking on clouds, coupled with responsive energy return and a uniquely engineered rocking motion. Subtle nods to the ADIZERO PR, a name perhaps less familiar to the casual observer, manifest in the ARUKU\u2019s mesh upper, where bold TPU overlays in shapes and patterns unearthed from the Y2K era find new life.<\/p>\n\n\n\n

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Footballer Rafael Le\u00e3o and DJ Jordss<\/em><\/p>\n\n\n\n

The arrival of the adidas ADIZERO ARUKU is introduced by a campaign featuring Rafael Le\u00e3o, a world-beating footballer, and Jordss, a London-based DJ who is shaping the very fabric of contemporary culture. Championing the idea that it is those who take bold steps who make new footprints for others, both pioneering figures are depicted as they tread new ground for themselves and their collectives.<\/p>\n\n\n\n

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Come 25 April 2025, the ADIZERO ARUKU will be available online at adidas.com.sg\/aruku<\/a> and in adidas stores at Brand Centre Orchard, Bugis+, Marina Bay Sands, VivoCity Originals (B1), and Changi Terminal 1.<\/p>\n\n\n\n

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