{"id":407105,"date":"2025-01-31T16:08:14","date_gmt":"2025-01-31T08:08:14","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=407105"},"modified":"2025-01-31T18:33:17","modified_gmt":"2025-01-31T10:33:17","slug":"asics-vs-new-balance-which-is-better","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2025\/01\/31\/asics-vs-new-balance-which-is-better\/","title":{"rendered":"ASICS vs. New Balance: Which Is Better?"},"content":{"rendered":"\n

Things are always competitive in the sneakersphere. While Nike and adidas remain at the top of the charts, brands like New Balance and ASICS are closely following after. New Balance’s renaissance<\/a> isn’t a novelty item any longer, but they’ve transitioned into a brand to be reckoned with. ASICS, as well, with their innovative technology and cult-like following aren’t falling behind the pride, either.<\/p>\n\n\n\n

For fans of either New Balance’s or ASICS’ aesthetics\u2014which can be strikingly similar at times\u2014it can be a question of which brand to cop for their next purchase. In other words, ASICS vs. New Balance: which is better? Let’s begin by diving into the history of these legacy brands.<\/p>\n\n\n\n

ASICS vs. New Balance: History<\/strong><\/h2>\n\n\n\n
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Images via ASICS<\/em><\/p>\n\n\n\n

ASICS, with its origins tracing back to founder Mr. Kihachiro Onitsuka\u2019s 1949 post-war Japan vision, is synonymous with performance and groundbreaking innovation. The brand’s name, derived from the Latin phrase “Anima Sana In Corpore Sano” (a sound mind in a sound body), underscores their dedication to holistic well-being.<\/p>\n\n\n\n

ASICS\u2019 GEL technology, a game-changing cushioning system, has become a defining characteristic of their running shoes, propelling athletes to achieve remarkable feats. From the iconic GEL-Lyte III<\/a> to the technologically advanced METASPEED<\/a> racing line, ASICS consistently pushes the boundaries of footwear engineering.<\/p>\n\n\n\n

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Image via Alchetron<\/em><\/p>\n\n\n\n

New Balance, established in Boston back in 1906, has cultivated an image of meticulous craftsmanship and a “dad shoe” aesthetic that has ironically become a symbol of cool. Their unwavering commitment to quality, particularly evident in their MADE in USA line, resonates deeply with those who appreciate enduring style and all-day comfort.<\/p>\n\n\n\n

From the celebrated 990<\/a> series to the recently created 1906L<\/a>, New Balance seamlessly blends time-honored design principles with contemporary trends.<\/p>\n\n\n\n

ASICS vs. New Balance: Technology<\/strong><\/h2>\n\n\n\n
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Images via ASICS<\/em><\/p>\n\n\n\n

ASICS is a powerhouse of technological advancement. GEL technology continues to be the bedrock of their performance shoes, delivering exceptional shock absorption and impact protection. FLYTEFOAM, a lightweight yet resilient midsole material, further optimizes the running experience.<\/p>\n\n\n\n

The TRUSSTIC system provides essential stability and support, crucial for runners of all experience levels. ASICS\u2019 recent foray into carbon-plated racing shoes with the METASPEED<\/a> series showcases their commitment to maximizing athletic performance.<\/p>\n\n\n\n

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Image via Complex<\/em><\/p>\n\n\n\n

New Balance’s innovation centers around its cushioning technologies, such as Fresh Foam and FuelCell, meticulously engineered for both comfort and responsiveness. Their emphasis on premium materials, including supple suede and resilient nubuck, elevates their lifestyle offerings. The MADE in USA label signifies a dedication to domestic production and superior quality, a detail highly valued by many consumers.<\/p>\n\n\n\n

ASICS vs. New Balance: Running Shoes<\/strong><\/h2>\n\n\n\n

ASICS and New Balance are titans in the running shoe world, each catering to a wide range of runners with distinct strengths.<\/p>\n\n\n\n

ASICS is known for its GEL cushioning and focus on stability, catering to runners who need support and impact absorption.<\/p>\n\n\n\n