{"id":362457,"date":"2024-11-18T13:57:47","date_gmt":"2024-11-18T05:57:47","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=362457"},"modified":"2024-11-18T13:57:49","modified_gmt":"2024-11-18T05:57:49","slug":"fc-barcelona-and-nike-renew-partnership","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2024\/11\/18\/fc-barcelona-and-nike-renew-partnership\/","title":{"rendered":"FC Barcelona and Nike Renew Iconic Partnership"},"content":{"rendered":"\n<p>FC Barcelona, one of the world&#8217;s most renowned football clubs, has extended its long-standing partnership with Nike. While specific financial details haven&#8217;t been disclosed, sources suggest the deal could be worth around \u20ac100 million (~US$105,385,486) annually. This substantial figure, although impressive, trails behind rivals Real Madrid&#8217;s reported \u20ac120 million (~US$126,439,941) deal with adidas.<\/p>\n\n\n\n<p>Nike&#8217;s recent strategic focus on football has been evident, as highlighted by their acquisition of the German national team from adidas in March. This move sparked significant discussion among German football fans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/11\/18132320\/cover-5.jpg\" alt=\"FC Barcelona and Nike Renew Iconic Partnership\" class=\"wp-image-362496\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/11\/18132320\/cover-5.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/11\/18132320\/cover-5-300x205.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/11\/18132320\/cover-5-768x524.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/11\/18132320\/cover-5-282x192.jpg 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In a statement, FC Barcelona expressed their excitement about the renewed partnership: &#8220;This new partnership consolidates Nike as a Main Partner of the Club and Official Technical Partner across all professional and amateur teams, bringing a unique model that strengthens the brands association and fuels the global retail and licensing business growth.&#8221;<\/p>\n\n\n\n<p>They went on to say, &#8220;Nike has a key strategic role in the Club\u2019s Retail Operations and together with Bar\u00e7a Licensing &amp; Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution.&#8221;<\/p>\n\n\n\n<p>The collaboration between Barcelona and Nike, which began in 1998, stands as one of the most iconic partnerships in the world of sports.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Source: <a href=\"https:\/\/www.sneakerfreaker.com\/performance\/news\/fc-barcelona-nike-deal-2024-explained\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sneaker Freaker<\/a><\/em><\/p>\n\n\n\n<p>In other news, check out the <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/11\/15\/wu-tang-x-nike-dunk-high-reverse-release-date-price-where-to-buy\/?slide=right\" target=\"_blank\" rel=\"noopener\" title=\"\">Wu-Tang x Nike Dunk High Reverse<\/a>. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.<\/p>\n\n\n\n<p><strong>Follow us on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/snkrdunk\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a 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screen-reader-text\">Twitter<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/snkrdunkappen.page.link\/AEfS\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/11\/15082853\/Footer-Banner-970x300-1.jpg\" alt=\"SNKRDUNK App Banner\" class=\"wp-image-151763\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FC Barcelona, one of the world&#8217;s most renowned football clubs, has extended its long-standing partnership with Nike. While specific financial details haven&#8217;t been disclosed, sources suggest the deal could be worth around \u20ac100 million (~US$105,385,486) annually. This substantial figure, although impressive, trails behind rivals Real Madrid&#8217;s reported \u20ac120 million (~US$126,439,941) deal with adidas. Nike&#8217;s recent [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":362496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,18,32,3,41,42],"tags":[],"class_list":["post-362457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-latest-news","category-news","category-nike","category-sneaker","category-streetwear"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/362457"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/comments?post=362457"}],"version-history":[{"count":7,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/362457\/revisions"}],"predecessor-version":[{"id":362593,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/362457\/revisions\/362593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media\/362496"}],"wp:attachment":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media?parent=362457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories?post=362457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/tags?post=362457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}