{"id":208470,"date":"2024-02-07T13:07:31","date_gmt":"2024-02-07T05:07:31","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=208470"},"modified":"2024-02-07T16:53:19","modified_gmt":"2024-02-07T08:53:19","slug":"hiroshi-fujiwara-fragment-design-frgmt","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2024\/02\/07\/hiroshi-fujiwara-fragment-design-frgmt\/","title":{"rendered":"Best of fragment design by Hiroshi Fujiwara"},"content":{"rendered":"\n<p>On 7 February, we celebrate more than just a date on the calendar\u2014it marks the birthday of Hiroshi Fujiwara, one of the most influential figures in the global streetwear scene. Hailing from Ise, Mie, he is often referred to as the godfather of streetwear and a living internet.<\/p>\n\n\n\n<p>His creative contributions extend beyond fashion, playing a pivotal role in shaping Japan&#8217;s current street culture landscape. Fujiwara is also widely credited with popularizing hip-hop culture in the country, where he enjoys an esteemed status as a music producer and DJ.<\/p>\n\n\n\n<p>In addition to his contributions to Nike&#8217;s &#8220;HTM&#8221; line, his fragment design (FRGMT) imprint has been widely acclaimed as a prominent figure in the world of streetwear collaborations.<\/p>\n\n\n\n<p>In honor of his birthday, we&#8217;ve compiled a list showcasing some of his finest and most noteworthy works.<\/p>\n\n\n\n<p style=\"font-size:25px\"><strong>Without delay, below are the standout works by Hiroshi Fujiwara&#8217;s fragment design:<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">fragment design x Travis Scott x Nike Air Jordan 1 Low &amp; High<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"209171\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06162133\/fragment-design-x-Travis-Scott-x-Nike-Air-Jordan-1-Low-High.webp\" alt=\"fragment design x Travis Scott x Nike Air Jordan 1 Low &amp; High Hiroshi Fujiwara\" class=\"wp-image-209171\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06162133\/fragment-design-x-Travis-Scott-x-Nike-Air-Jordan-1-Low-High.webp 1000w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06162133\/fragment-design-x-Travis-Scott-x-Nike-Air-Jordan-1-Low-High-300x150.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06162133\/fragment-design-x-Travis-Scott-x-Nike-Air-Jordan-1-Low-High-768x384.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06162133\/fragment-design-x-Travis-Scott-x-Nike-Air-Jordan-1-Low-High-282x141.webp 282w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Undoubtedly one of the most coveted collaborations to date, the fragment design x Travis Scott x Nike Air Jordan 1 collection is widely considered a holy grail among sneakerheads.<\/p>\n\n\n\n<p>The pairs showcase signature elements from all three parties, including fragment&#8217;s Military Blue hue, Travis&#8217; Reverse Swoosh, and the Jordan Brand&#8217;s iconic silhouette. Embossed with lightning and the Cactus Jack logo on the heel counters, these sneakers provide a definitive statement of the influential status held by these two streetwear icons.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-small-font-size is-style-outline--e39b5a697f7a1fc975daba6ee2d94b89\"><a class=\"wp-block-button__link has-black-color has-text-color\" href=\"https:\/\/snkrdunk.com\/en\/search\/result?keyword=Travis+Scott+fragment+Nike+Air+Jordan+1\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cop on the SNKRDUNK App<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Thunderbolt Project by FRGMT &amp; Pok\u00e9mon<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"209243\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172453\/Thunderbolt-Project-by-FRGMT-Poke%CC%81mon-1024x682.webp\" alt=\"Thunderbolt Project by FRGMT &amp; Pok\u00e9mon Hiroshi Fujiwara\" class=\"wp-image-209243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"209242\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172409\/hiroshi-fujiwara-fragment-inn-thunderbolt-project-frgmt-pokemon-japan-hotel-1024x536.jpg\" alt=\"Thunderbolt Project by FRGMT &amp; Pok\u00e9mon Hiroshi Fujiwara\" class=\"wp-image-209242\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172409\/hiroshi-fujiwara-fragment-inn-thunderbolt-project-frgmt-pokemon-japan-hotel-1024x536.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172409\/hiroshi-fujiwara-fragment-inn-thunderbolt-project-frgmt-pokemon-japan-hotel-300x157.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172409\/hiroshi-fujiwara-fragment-inn-thunderbolt-project-frgmt-pokemon-japan-hotel-768x402.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172409\/hiroshi-fujiwara-fragment-inn-thunderbolt-project-frgmt-pokemon-japan-hotel-282x148.jpg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/06172409\/hiroshi-fujiwara-fragment-inn-thunderbolt-project-frgmt-pokemon-japan-hotel.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>As a Japanese creative, partnering with Pok\u00e9mon has not only propelled Fujiwara&#8217;s name to a broader global audience but also introduced a fresh and trendy perspective to the iconic Japanese media franchise.<\/p>\n\n\n\n<p>Beyond offering an original range of apparel and collectibles, the collaborative project has extended its reach to include a high-end collection of technical wear through a partnership with Moncler.<\/p>\n\n\n\n<p>Moreover, FRGMT and Pok\u00e9mon have introduced the INN THUNDERBOLT PROJECT, a limited-time event hosted at the &#8220;sequence MIYASHITA PARK&#8221; hotel in Tokyo, promising fans an immersive staycation experience. Guests will receive amenity sets, a plush toy, and exclusive opportunities to purchase goods during their stay.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-small-font-size is-style-outline--e22f5286f9fe51c0ff972e7ca8b26b60\"><a class=\"wp-block-button__link has-black-color has-text-color\" href=\"https:\/\/snkrdunk.com\/en\/search\/result?keyword=THUNDERBOLT+PROJECT\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cop on the SNKRDUNK App<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">fragment design x Louis Vuitton<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"209409\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1-1024x683.jpg\" alt=\"fragment design x Louis Vuitton\" class=\"wp-image-209409\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1-1024x683.jpg 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1-300x200.jpg 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1-768x512.jpg 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1-1536x1024.jpg 1536w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1-282x188.jpg 282w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102408\/Louis-Vuitton-Fragment-Collection-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" data-id=\"209410\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102423\/fragment-design-Louis-Vuitton.webp\" alt=\"fragment design x Louis Vuitton\" class=\"wp-image-209410\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102423\/fragment-design-Louis-Vuitton.webp 750w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102423\/fragment-design-Louis-Vuitton-300x200.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102423\/fragment-design-Louis-Vuitton-282x188.webp 282w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Undoubtedly serving as a pivotal link between luxury brands and streetwear fashion, the fragment design x Louis Vuitton collection illuminates new possibilities for collaboration within the industry.<\/p>\n\n\n\n<p>A simple design language, incorporating the lightning logo and minimal branding, further accentuates the exquisite monogram print, which is available across a wide range of lifestyle merchandise and leather goods.<\/p>\n\n\n\n<p>The accompanying apparel collection reimagines LV&#8217;s aesthetics with a streetwear twist, offering an accessible and stylish option for the general public to incorporate into their everyday wardrobe.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-small-font-size is-style-outline--83072ea257944f68f20fdb1d0af08e31\"><a class=\"wp-block-button__link has-black-color has-text-color\" href=\"https:\/\/snkrdunk.com\/en\/search\/result?keyword=fragment+Louis+Vuitton\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cop on the SNKRDUNK App<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CLOT x fragment design x Nike Dunk Low<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102702\/CLOT-fragment-design-Nike-Dunk-Low.webp\" alt=\"CLOT x fragment design x Nike Dunk Low Hiroshi Fujiwara\" class=\"wp-image-209413\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102702\/CLOT-fragment-design-Nike-Dunk-Low.webp 1000w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102702\/CLOT-fragment-design-Nike-Dunk-Low-300x150.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102702\/CLOT-fragment-design-Nike-Dunk-Low-768x384.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07102702\/CLOT-fragment-design-Nike-Dunk-Low-282x141.webp 282w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Hiroshi Fujiwara and Edison Chen\u2014two streetwear masters at work. In commemoration of the 20th anniversary of the latter&#8217;s CLOT label, the duo has reworked one of Nike&#8217;s most coveted silhouettes to date\u2014the Nike Dunk Low.<\/p>\n\n\n\n<p>Inspired by the &#8220;White Silk&#8221; Air Force 1, also known to be one of Fujiwara&#8217;s favorite CLOT shoes, the collaborative Dunk Low features a similar white silk upper pattern contrasted by black panels and interior linings, reminiscent of the classic &#8220;Panda&#8221; colorway.<\/p>\n\n\n\n<p>Marked with a CLOT20 logo on the insoles, this pair is a perfect entry point for a burgeoning collector&#8217;s catalogue.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-small-font-size is-style-outline--9e16d7c3ab1a1a205ca5fb1304337e12\"><a class=\"wp-block-button__link has-black-color has-text-color\" href=\"https:\/\/snkrdunk.com\/en\/sneakers\/FN0315-110?slide=right\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cop on the SNKRDUNK App<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">BT21 x fragment design<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"209371\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-1024x1024.webp\" alt=\"BT21 x fragment design Hiroshi Fujiwara\" class=\"wp-image-209371\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-1024x1024.webp 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-300x300.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-150x150.webp 150w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-768x768.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-260x260.webp 260w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment-120x120.webp 120w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091437\/BT21-fragment.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"209368\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-1024x1024.webp\" alt=\"BT21 x fragment design Hiroshi Fujiwara\" class=\"wp-image-209368\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-1024x1024.webp 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-300x300.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-150x150.webp 150w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-768x768.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-260x260.webp 260w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1-120x120.webp 120w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07091404\/content_content_bt21-x-fragment-2023-bandwagon-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>When the godfather of streetwear joins forces with the global K-pop sensation, it&#8217;s a surefire recipe for success. Fujiwara&#8217;s collaboration with BT21, the character franchise inspired by BTS members and crafted by LINE FRIENDS, has made waves since its global debut in select countries.<\/p>\n\n\n\n<p>His signature black hue adorns each character mascot, imparting a touch of sophistication to their adorable design. Available in the form of plush toys, graphic tops, bags, and accessories, the collection presents an eye-catching yet versatile interpretation of modern pop culture icons.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-small-font-size is-style-outline--dfea45778805491d5c8d0df8d406dbf1\"><a class=\"wp-block-button__link has-black-color has-text-color\" href=\"https:\/\/snkrdunk.com\/en\/search\/result?keyword=BT21+FRAGMENT\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cop on the SNKRDUNK App<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Original Tamagotchi FRGMT EDITION<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07105117\/Original-Tamagotchi-FRGMT-EDITION.webp\" alt=\"Original Tamagotchi FRGMT EDITION Hiroshi Fujiwara\" class=\"wp-image-209453\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07105117\/Original-Tamagotchi-FRGMT-EDITION.webp 1000w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07105117\/Original-Tamagotchi-FRGMT-EDITION-300x150.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07105117\/Original-Tamagotchi-FRGMT-EDITION-768x384.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2024\/02\/07105117\/Original-Tamagotchi-FRGMT-EDITION-282x141.webp 282w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>In the midst of the revival of Y2K aesthetics, we&#8217;ve witnessed the resurgence of the Tamagotchi, a handheld digital pet game created by Bandai in 1996. Since then, it has become one of the most sought-after collectibles to date.<\/p>\n\n\n\n<p>Fujiwara smartly seized this opportunity to collaborate with the Japanese toy maker, producing a special FRGMT EDITION of the original &#8220;Gen 1&#8221; Tamagotchi series. This edition features a sleek black frame accentuated with the distinctive lightning logo.<\/p>\n\n\n\n<p>If nostalgia is your thing, then this is an instant must-have.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-small-font-size is-style-outline--2f5851dd4d2552939dbf5bdfe4c90b33\"><a class=\"wp-block-button__link has-black-color has-text-color\" href=\"https:\/\/snkrdunk.com\/en\/streetwears\/126503?slide=right\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cop on the SNKRDUNK App<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Besides his associated nicknames, we&#8217;d love to dub Fujiwara as a &#8220;preview prodigy&#8221;, given his consistent unveiling of unreleased materials during events and on social media. We&#8217;ve caught glimpses of a <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2023\/10\/13\/a-fragment-x-nike-sb-zoom-blazer-low-might-be-coming\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">Nike SB Zoom Blazer Low<\/a>, a <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2023\/06\/06\/moncler-x-fragment-design-x-converse-jack-purcell-release-date\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">Converse Jack Purcell collaboration with Moncler<\/a>, and even a new colorway of the <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2022\/10\/03\/first-look-fragment-design-x-travis-scott-x-air-jordan-1-low\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">Travis x fragment design x AJ1 Low<\/a>.<\/p>\n\n\n\n<p>While it remains uncertain whether every pair will eventually hit retailers&#8217; shelves, we&#8217;re eagerly anticipating Fujiwara&#8217;s ongoing projects.<\/p>\n\n\n\n<p>Rest assured, whenever something new emerges from his endeavors, we&#8217;ll be among the first to keep you informed. Stay tuned to <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/?slide=right?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">SNKRDUNK Magazine<\/a> and <a href=\"https:\/\/www.instagram.com\/snkrdunk\/?slide=modal%3Fslide%3Dmodal\" target=\"_blank\" rel=\"noreferrer noopener\">@snkrdunk<\/a> on Instagram for the latest coverage.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>More SNKRDUNK Features:<\/strong><br><a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/02\/06\/10-most-popular-nike-shoes-you-need-in-2024\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">10 Most Popular Nike Shoes You Need in 2024<\/a><br><a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/02\/01\/20-best-musician-sneaker-collaborations-on-the-snkrdunk-app\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">20 Best Musician Sneaker Collaborations on the SNKRDUNK App<\/a><br><a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/01\/30\/streetwear-trends-2024-and-beyond\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">From Humble Beginnings to Global Phenomenon: Streetwear Trends 2024 and Beyond<\/a><br><a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/01\/26\/the-korean-takeover-of-streetwear-fashion\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">The Korean Takeover of Fashion<\/a><br><a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/01\/11\/best-sneakers-under-usd150-on-snkrdunk-app-now\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">Best Sneakers Under US$150 on SNKRDUNK Now<\/a><br><a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2024\/01\/25\/best-valentines-sneakers-for-your-bae\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">Top 30 Valentine\u2019s Sneakers to Buy Now for Bae<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/snkrdunkappen.page.link\/5aH1_AppHomepage\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/11\/15110327\/Generic-Banner-V2.webp\" alt=\"SNKRDUNK App Banner\" class=\"wp-image-151764\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On 7 February, we celebrate more than just a date on the calendar\u2014it marks the birthday of Hiroshi Fujiwara, one of the most influential figures in the global streetwear scene. Hailing from Ise, Mie, he is often referred to as the godfather of streetwear and a living internet. His creative contributions extend beyond fashion, playing [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":208537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,43,20,18,32,41,42],"tags":[],"class_list":["post-208470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-collectibles","category-features","category-latest-news","category-news","category-sneaker","category-streetwear"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/208470"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/comments?post=208470"}],"version-history":[{"count":152,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/208470\/revisions"}],"predecessor-version":[{"id":210111,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/208470\/revisions\/210111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media\/208537"}],"wp:attachment":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media?parent=208470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories?post=208470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/tags?post=208470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}