{"id":179947,"date":"2023-11-03T12:31:25","date_gmt":"2023-11-03T04:31:25","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=179947"},"modified":"2023-11-03T16:34:22","modified_gmt":"2023-11-03T08:34:22","slug":"yes-pastelle-to-debut-officially-at-complexcon-2023","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2023\/11\/03\/yes-pastelle-to-debut-officially-at-complexcon-2023\/","title":{"rendered":"Ye&#8217;s Old PASTELLE Streetwear Brand to Debut Officially at ComplexCon 2023"},"content":{"rendered":"\n<p>FKA Kanye West&#8217;s mark on fashion is just as indelible as it is in music. His entry into the industry began at least a decade before the birth of his now-troubled yet monolithic YEEZY brand. First conceptualized in the late \u201900s, PASTELLE was intended to be his first fully-formed fashion label. Typically Ye, he assembled a dream team of fashion industry heavyweights to work on the brand.<\/p>\n\n\n\n<p>In addition to his core team of Virgil Abloh, Don C, Willo Perron, and Matt George, he also enlisted Kim Jones (Louis Vuitton&#8217;s men&#8217;s artistic director at the time), Emma Hedlund and Saif Baker (now best known for CMMN SWDN), Ben Baller (accessories), Retrosuperfuture (eyewear), KAWS (logo), and BAPE (distribution).<\/p>\n\n\n\n<p>More than a decade removed, PASTELLE will finally see the light of day when it officially debuts at ComplexCon 2023 in Long Beach, California.<\/p>\n\n\n\n<p>The brand has been in production purgatory for years, but is now poised for a comeback with a new team of designers led by Ian Connor. There&#8217;s nothing to ascertain how deep Ye&#8217;s involvement is in the revival, or whether he is involved at all.<\/p>\n\n\n\n<p>Nevertheless, attendees of ComplexCon can expect a Louvre-inspired brand experience and an exclusive merch drop. PASTELLE is also planning pop-ups in New York, Los Angeles, Paris, London, and Japan in the coming months. Stay tuned!<\/p>\n\n\n\n<p>In the meantime, find out more about <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2023\/11\/02\/le-syndrome-a-south-korean-perspective-on-fashion-and-street-culture\/?slide=right\" target=\"_blank\" rel=\"noreferrer noopener\">Le Syndrome<\/a>, news purveyor of fashion and streetculture through a South Korean lens.<\/p>\n\n\n\n<p><em>Do note the images in the gallery are samples from its original inception, not of this upcoming release.<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\"><em><a href=\"https:\/\/hypebeast.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Images via HYPEBEAST<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/snkrdunkappen.page.link\/7RFL_Streetwear\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/snkrdunk.com\/en\/magazine\/wp-content\/uploads\/2023\/08\/Streetwear.jpg\" alt=\"Streetwear on the SNKRDUNK App\" class=\"wp-image-151766\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>FKA Kanye West&#8217;s mark on fashion is just as indelible as it is in music. His entry into the industry began at least a decade before the birth of his now-troubled yet monolithic YEEZY brand. First conceptualized in the late \u201900s, PASTELLE was intended to be his first fully-formed fashion label. Typically Ye, he assembled [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":179957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,21,18,32],"tags":[],"class_list":["post-179947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-calendar","category-latest-news","category-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/179947"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/comments?post=179947"}],"version-history":[{"count":53,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/179947\/revisions"}],"predecessor-version":[{"id":180379,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/179947\/revisions\/180379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media\/179957"}],"wp:attachment":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media?parent=179947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories?post=179947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/tags?post=179947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}