{"id":177739,"date":"2023-10-30T12:13:20","date_gmt":"2023-10-30T04:13:20","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=177739"},"modified":"2023-11-03T12:42:47","modified_gmt":"2023-11-03T04:42:47","slug":"nigo-and-verdy-to-open-otsumo-plaza-concept-store-in-aoyama","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2023\/10\/30\/nigo-and-verdy-to-open-otsumo-plaza-concept-store-in-aoyama\/","title":{"rendered":"NIGO and Verdy To Open \u201cOTSUMO PLAZA\u201d Concept Store in Aoyama"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>[Update 3 Nov 2023] <\/strong><strong>With the grand opening of OTSUMO PLAZA nearly upon us, the concept store has taken to Instagram to preview what&#8217;s releasing on their first day, which can only be summarized as an &#8220;absolute banger&#8221; if you&#8217;re a fan of Verdy&#8217;s labels.<\/strong><\/p>\n<p><strong>Highlighting the grand opening of OTSUMO PLAZA are some store-exclusive items designed by Verdy. Prominently featuring his mascot Vick, a t-shirt, tote bag, keychains and pins will be part of the lineup.<\/strong><\/p>\n<p><strong>Exclusive Human Made x Girls Don&#8217;t Cry items are also set to be re-released at OTSUMO PLAZA tomorrow, including their co-branded t-shirt, caps, and pins.<\/strong><\/p>\n<p><strong>Lastly, Verdy&#8217;s very own Wasted Youth label will see an in-store and an worldwide online release on Human Made&#8217;s website tomorrow at 11AM JST. The collection includes Budweiser collaborative items such as a Drizzler Jacket, Coach Jacket, Chino Pants, Work Shirt, Soccer Shirt, caps, beanies, a rug, and other accessories. These items will range from US$11 for the carabiner, to US$244 for the Drizzler Jacket.<\/strong><\/p>\n<p><strong>Check out the entire list of items via the top slider above, and good luck\u2014you&#8217;ll need it!<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21980 size-full\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20104413\/Untitled-9-e1658285982845.webp\" alt=\"LINE\" width=\"1200\" height=\"45\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20104413\/Untitled-9-e1658285982845.webp 1200w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20104413\/Untitled-9-e1658285982845-300x11.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20104413\/Untitled-9-e1658285982845-1024x38.webp 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20104413\/Untitled-9-e1658285982845-768x29.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20104413\/Untitled-9-e1658285982845-282x11.webp 282w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n\n\n<p>Two of Japan&#8217;s most popular designers at the moment, NIGO and Verdy, are set to come together once more on a massive project. On 4 November, the duo are set to open OTSUMO PLAZA, a new concept store based in the heart of Tokyo&#8217;s fashion scene, Aoyama. To note, this is the same space which used to house Hiroshi Fujiwara&#8217;s concept store, the POOL Aoyama, as well as the former NIKE LAB MA5.<\/p>\n\n\n\n<p>OTSUMO, the company behind NIGO&#8217;s Human Made label, opened a shared atelier last year named OTSUMO CENTRE. This is where Verdy, the man behind labels such as Girls Don&#8217;t Cry and Wasted Youth, currently has his studio set up as well.<\/p>\n\n\n\n<p>&#8220;Just llike the Tokiwaso, the apartment where Showa manga artists gathered, I want to make OTSUMO CENTRE a place that embodies the activities of the creators, who will lead the next generation of Japan,\u201d NIGO\u00ae\ufe0e explained via an OTSUMO PLAZA <a href=\"https:\/\/www.instagram.com\/otsumoplaza\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Instagram post\">Instagram post<\/a>.<\/p>\n\n\n\n<p>OTSUMO PLAZA will act as a concept store that not only sells the two designers&#8217; items, but also act as a platform for new creators of the OTSUMO CENTRE to showcase and sell their products. <\/p>\n\n\n\n<p>To start off, OTSUMO PLAZA will house both NIGO&#8217;s Human Made and Verdy&#8217;s Wasted Youth apparel and accessories. To note, this will be the first physical store in which Verdy&#8217;s products will consistently be available. <\/p>\n\n\n\n<p>For now, check out some images of the new OTSUMO PLAZA concept store via the top slider above. If you&#8217;re a fan of either designer as much as we are, it&#8217;d be best to start planning a trip to Tokyo!<\/p>\n\n\n<p>In other streetwear-related news, check out the <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2023\/10\/27\/bape-a-bathing-ape-x-g-shock-gm-6900-release-date\/?slide=right\" target=\"_blank\" rel=\"noopener\">BAPE x G-SHOCK GM-6900<\/a>. You can also shop the latest streetwear on the SNKRDUNK App via the banner below:<\/p>\n<p><a href=\"https:\/\/snkrdunkappen.page.link\/7RFL_Streetwear\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-151766\" src=\"https:\/\/snkrdunk.com\/en\/magazine\/wp-content\/uploads\/2023\/08\/Streetwear.jpg\" alt=\"Streetwear on the SNKRDUNK App\" width=\"970\" height=\"300\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>[Update 3 Nov 2023] With the grand opening of OTSUMO PLAZA nearly upon us, the concept store has taken to Instagram to preview what&#8217;s releasing on their first day, which can only be summarized as an &#8220;absolute banger&#8221; if you&#8217;re a fan of Verdy&#8217;s labels. Highlighting the grand opening of OTSUMO PLAZA are some store-exclusive [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":177813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,18,32],"tags":[],"class_list":["post-177739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-latest-news","category-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/177739"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/comments?post=177739"}],"version-history":[{"count":12,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/177739\/revisions"}],"predecessor-version":[{"id":180048,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/177739\/revisions\/180048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media\/177813"}],"wp:attachment":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media?parent=177739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories?post=177739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/tags?post=177739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}