{"id":100167,"date":"2023-03-24T18:08:30","date_gmt":"2023-03-24T10:08:30","guid":{"rendered":"https:\/\/snkrdunk.com\/en\/magazine\/?p=100167"},"modified":"2023-03-24T20:38:24","modified_gmt":"2023-03-24T12:38:24","slug":"jordan-world-of-flight-tokyo-shibuya-jumpman-travis-scott","status":"publish","type":"post","link":"https:\/\/snkrdunk.com\/en\/magazine\/2023\/03\/24\/jordan-world-of-flight-tokyo-shibuya-jumpman-travis-scott\/","title":{"rendered":"The World of Flight Tokyo Shibuya is a Jordan Fan&#8217;s Mecca"},"content":{"rendered":"<p>Tomorrow (25 March), Jordan fans in Japan will get the chance to experience a whole new retail destination like no other. The Jordan World of Flight Tokyo, the second of its kind, will officially open its doors in the hip Japanese neighborhood of Shibuya.<\/p>\n<p>Nike&#8217;s Jordan Brand opened the first World of Flight (WOF) store in Milan last year. Now, they are bringing their heritage and creative vision to Tokyo, where basketball culture is thriving and strong.<\/p>\n<p>For starters, the WOF Tokyo Shibuya store will stock the full range of Michael Jordan-branded sneakers and apparel. But that&#8217;s not all\u2014the Jordan Brand flagship will also feature a content creation studio and customization service of items.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100331\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162831\/World-of-Flight-Tokyo8.png\" alt=\"Travis Scott World of Flight Tokyo Shibuya \" width=\"1024\" height=\"699\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162831\/World-of-Flight-Tokyo8.png 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162831\/World-of-Flight-Tokyo8-300x205.png 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162831\/World-of-Flight-Tokyo8-768x524.png 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162831\/World-of-Flight-Tokyo8-282x192.png 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>To celebrate the occasion, Nike invited two of Jordan brand&#8217;s biggest collaborators Travis Scott and Hiroshi Fujiwara for a pre-opening event which also included a light-and-sound extravaganza.<\/p>\n<p>Travis arrived at the WOF store wearing a pair of Utopia-branded <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2022\/06\/22\/release-2022-travis-scott-x-air-jordan-1-low-og-grey-black-cream-release-info\" target=\"_blank\" rel=\"noopener\">Travis Scott x Air Jordan 1 Low &#8220;Medium Olive&#8221;<\/a> that is also engraved with the WOF logo; while godfather of Japanese streetwear Fujiwara conducted a private talk centered on Air Jordans for basketball enthusiasts.<\/p>\n<p>Below, some of the highlights from the World of Flight Tokyo Shibuya:<\/p>\n<h3>1. SNKRS Pick Up<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100328\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162823\/World-of-Flight-Tokyo5.png\" alt=\"World of Flight Tokyo Shibuya\" width=\"1024\" height=\"699\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162823\/World-of-Flight-Tokyo5.png 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162823\/World-of-Flight-Tokyo5-300x205.png 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162823\/World-of-Flight-Tokyo5-768x524.png 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162823\/World-of-Flight-Tokyo5-282x192.png 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> Similar to World of Flight Milan, the Japanese flagship counterpart ties in with SNKRS to offer Jordan Family exclusive access to &#8220;high heat&#8221; products via its pick-up-at-store service.<\/p>\n<h3>2. The Workshop<\/h3>\n<p>Customize your very own pair of Air Jordan 1 by embossing them with Nike and\/or Jordan brand design elements; or iron on a Jumpman patch onto a flight jacket at The Workshop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100329\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162826\/World-of-Flight-Tokyo6.png\" alt=\"World of Flight Tokyo Shibuya\" width=\"1024\" height=\"699\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162826\/World-of-Flight-Tokyo6.png 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162826\/World-of-Flight-Tokyo6-300x205.png 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162826\/World-of-Flight-Tokyo6-768x524.png 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162826\/World-of-Flight-Tokyo6-282x192.png 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Currently available for customization are the Air Jordan 1 Low &#8220;Neutral Gray&#8221; and the Air Jordan 1 Mid &#8220;Triple White&#8221; and more custom services or workshops will be implemented in the near future.<\/p>\n<h3>3. The Contents Studio<\/h3>\n<p>A multi-purpose space for &#8220;content creation&#8221;, the Contents Studio encourages basketball lovers to show off their dribbling skills on camera; another special limited experience reserved for SNKRS Pick Up users is an unboxing segment that helps you immortalize the moment when you land your hands on that pair of prized kicks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100325\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162815\/World-of-Flight-Tokyo1.png\" alt=\"World of Flight Tokyo Shibuya\" width=\"1024\" height=\"699\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162815\/World-of-Flight-Tokyo1.png 1024w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162815\/World-of-Flight-Tokyo1-300x205.png 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162815\/World-of-Flight-Tokyo1-768x524.png 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2023\/03\/24162815\/World-of-Flight-Tokyo1-282x192.png 282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><em>The World of Flight Tokyo Shibuya is located at the <span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">1st floor of the JRE Jingumae Media Square Building along 6-25-14 Jingumae, Shibuya-ku, Tokyo.<\/span><\/span><\/span><\/em><\/p>\n<p>In other Jumpman-related news, check out the all new <a href=\"https:\/\/snkrdunk.com\/en\/magazine\/2023\/03\/24\/hes-on-fire-nike-air-jordan-1-low-born-to-fly\/\" target=\"_blank\" rel=\"noopener\">Nike Air Jordan 1 Low &#8220;Born to Fly&#8221;<\/a>.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/snkrdunk_int\/\"><img decoding=\"async\" class=\"alignnone wp-image-22285 size-full\" src=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy.webp\" alt=\"Magazine-Bottom-Banner\" width=\"970\" height=\"\u201c300\u201d\" srcset=\"https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy.webp 970w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy-300x93.webp 300w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy-768x238.webp 768w, https:\/\/snkrdunk.s3.ap-northeast-1.amazonaws.com\/en\/magazine\/wp-content\/uploads\/2022\/07\/20154621\/Magazine-Bottom-Banner-copy-282x87.webp 282w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tomorrow (25 March), Jordan fans in Japan will get the chance to experience a whole new retail destination like no other. The Jordan World of Flight Tokyo, the second of its kind, will officially open its doors in the hip Japanese neighborhood of Shibuya. Nike&#8217;s Jordan Brand opened the first World of Flight (WOF) store [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":100425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,2,21,18,32,3,19],"tags":[],"class_list":["post-100167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-jordan","category-brands","category-calendar","category-latest-news","category-news","category-nike","category-releases"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/100167"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/comments?post=100167"}],"version-history":[{"count":29,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/100167\/revisions"}],"predecessor-version":[{"id":100459,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts\/100167\/revisions\/100459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media\/100425"}],"wp:attachment":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/media?parent=100167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories?post=100167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/tags?post=100167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}