{"id":6,"count":975,"description":"New Balance is the brand headquartered in Massachusetts, USA that has produced popular sneakers for both men and women, including the 996, 574, and 1400 series.\r\nThe company started in 1906 as the New Balance Arch Company, an orthopedic shoe manufacturer specializing in arch support insoles and therapeutic footwear made by William J. Riley, who was inspired by chicken toenails.\r\nThe popular sneakers come in a variety of colors, from black and white to red and blue, and have expanded into the lifestyle market over the last decade.\r\nNew Balance has produced many limited edition sneakers that symbolize the evolution of sneaker culture.\r\nThe name \"New Balance\" means to bring a sense of \"NEW\" and \"BALANCE\" to those who wear them.","link":"https:\/\/snkrdunk.com\/en\/magazine\/category\/brands\/new-balance\/","name":"New Balance","slug":"new-balance","taxonomy":"category","parent":2,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories\/6"}],"collection":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/categories\/2"}],"wp:post_type":[{"href":"https:\/\/snkrdunk.com\/en\/magazine\/wp-json\/wp\/v2\/posts?categories=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}