Founded by Matthew M. Williams, 1017 ALYX 9SM represents a combination of high quality materials and subversive culture through modern craftsmanship. Known for their technical aesthetics, the label has gained many fans with their unique garment construction and graphic designs.

Partnering with renowned house music supergroup Swedish House Mafia, the duo has offered a fashionable take to the musical aspect of the latter through a lineup of apparel and headwear. With monotone colors set as the main palette, the collection sees a range of items consisting of a t-shirt, hoodie and cap labled with the duo’s logos and graphic print taken from an album cover. Contrasting to the rest comes with a long sleeve tee that is docked in yellow, featuring the same print as the hoodie.

“The 1017 ALYX 9SM team is a big fan of the band and collaborating with them brought together the passion for fashion and for music the brand is built on with its unconventional approach to design, making this collaboration a perfect match for a meaningful connection.” – 1017 ALYX 9SM

Set to release on 24th November, the 1017 ALYX 9SM x Swedish House Mafia collection will be made available via the duo’s websites for prices ranging from €120 to 160 EUR (~US$124 to $166).

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