The Rise of “Fukuoka’s Pikachu”: A Deep Dive into the Market

If you’ve been tracking the Japanese Pokémon TCG market lately, one card is likely dominating your radar: Fukuoka’s Pikachu. Originally released as a centerpiece of the “Special BOX Fukuoka,” this promo card has become a high-priority target for serious collectors worldwide.

The card was created to celebrate the grand renewal of Pokémon Center Fukuoka. Since its debut, its value has shown a “moon-bound” trajectory, fueled by extreme scarcity and the undying global love for Pikachu.

Price Trends: Fukuoka’s Pikachu Promo

Below is the recent buyback and market performance for the card.

Note: that prices are listed in JPY to reflect the primary Japanese secondary market.

Buyback Price History (Sealed & PSA 10)

Date (MM/DD/YYYY)	Sealed (Unopened)	PSA 10 (Gem Mint)
02/21/2026	25,000 JPY	46,000 JPY
02/04/2026	25,000 JPY	45,000 JPY
10/15/2025	28,000 JPY	70,000 JPY
10/03/2025	35,000 JPY	86,000 JPY
09/22/2025	45,000 JPY	170,000 JPY

Transaction Price History (Raw Grade A & PSA 10)

Date (MM/DD/YYYY)	Raw (Grade A)	PSA 10 (Gem Mint)
02/21/2026	25,000 JPY	49,970 JPY
02/03/2026	31,999 JPY	49,000 JPY
10/03/2025	33,000 JPY	85,000 JPY
09/22/2025	43,000 JPY	150,000 JPY

Why is Fukuoka’s Pikachu So Expensive?

1. Extreme Exclusivity: The Lottery System

Unlike standard sets you can grab at a local shop, “Fukuoka’s Pikachu” was locked behind the Pokémon Center Online Lottery. Only those who won the right to purchase the Special BOX could get their hands on it.

The market had already seen massive price spikes for previous regional releases—specifically the Special BOX Tohoku and Special BOX Hiroshima. Because of this “prestige track record,” the Fukuoka version saw its value jump to over 10x its original retail price almost immediately.

2. Supply Dynamics: The 2026 Re-release

A second lottery was held in September 2025, with the winners scheduled to receive their boxes in late February 2026. Currently, the circulating supply is at an all-time low, making it the most expensive of the three major regional Special BOX promos. As the new wave of cards hits the market this month, we expect to see some volatility, but the long-term “chase card” status remains unshaken.

3. The “McDonald’s Pikachu” Catalyst

The recent hype isn’t just local. The worldwide “Pikachu Promo” craze was recently reignited by the distribution of the “Mac Pikachu” (McDonald’s collab cards). This brought a fresh wave of eyes to Pikachu-specific promos. For collectors, Pikachu isn’t just a Pokémon; he’s the face of the franchise, ensuring that limited distribution cards like the Fukuoka promo will always have a “crowd-pleasing” appeal and high investment potential.

Recent Sales: Fukuoka’s Pikachu Promo

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