The Ultimate Bulk-Buy Grail: Costco’s In-House Label Meets Nike SB

Originally teased through samples that set the internet ablaze, this collaboration isn’t just a meme—it’s a masterclass in “normcore” irony. The sneaker serves as a literal love letter to the suburban American lifestyle, making it a must-have for both serious sneakerheads and devoted Costco members alike.

About Costco Kirkland Signature x Nike SB Dunk Low Pro QS “Grey Fog”

The design of the “Grey Fog” Dunk is a direct homage to the cozy, high-value aesthetic that has made Kirkland Signature a household name. The upper is constructed entirely from a grey fleece fabric, purposefully chosen to mimic the texture of Costco’s legendary $20 heavy-weight sweatshirts and hoodies.

But the real magic is in the details. The heel features the iconic Kirkland Signature logo embroidered in its classic red, white, and black palette. Looking closer, the tongue label is designed to look exactly like a Costco price tag, while the hangtag is a clever play on the Costco Executive Membership card—perhaps the most prestigious accessory in the grocery game. Even the insoles hide a “secret menu” item: a graphic of the famous $1.50 hot dog combo.

The shoe sits atop a clean white midsole and black outsole, keeping the silhouette grounded despite its playful, kitschy elements.

via：SBD

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