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20th October 2025 EDT RELEASES

Asics Gel-NYC “HYOUZAN” [Release Date/Price/Where ToBuy]

Tokyo-based sneaker boutique Atmos is releasing an exclusive take on Asics' popular Gel-NYC silhouette. The collaboration, dubbed the "HYOUZAN" (Japanese for "iceberg"), is scheduled to launch on 23rd October 2025(JP).

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Asics Gel-NYC “HYOUZAN” [Release Date/Price/Where ToBuy]
Asics Gel-NYC “HYOUZAN” [Release Date/Price/Where ToBuy]
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An Exclusive Collab Capturing the Mystical World of an Iceberg

This iteration draws its inspiration from the arctic. The design features a crisp white and gray upper reminiscent of an iceberg, punctuated by vivid blue accents. A deep blue, evoking the depths of the ocean, is applied to the heel and the visible GEL unit, creating an aesthetic that is both tranquil and powerful.

Exclusive details unique to this collaboration are not to be missed, particularly the custom insole, which features a graphic of an iceberg floating on the water’s surface. Of course, the signature comfort delivered by Asics’ lightweight foam and GEL technology remains fully intact, making this a pair that masterfully balances high design with everyday function.

via:atmos-tokyo

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