A Refreshing Collaboration: Two Limited-Edition Watches Drop This September

Japanese watchmaker Seiko 5 Sports is teaming up with the globally iconic beverage brand, Pepsi®, for their first-ever collaboration. The Seiko 5 Sports x Pepsi® collection, featuring models SBSA319 and SBSC023, is set to release on September 2025.

About the Seiko 5 Sports x Pepsi® Collection

The collection features two distinct models, blending heritage and innovation, inspired by both vintage and modern Pepsi® logos. Known for inheriting Seiko’s renowned watchmaking technology while evolving with a contemporary edge, Seiko 5 Sports will launch two collaborative timepieces with Pepsi®.
The SBSA319 draws inspiration from the iconic red, white, and blue Pepsi® logo of the 1990s. It channels a retro vibe with its stainless steel case and bracelet, yet feels perfectly modern. The versatile 38mm case size ensures a comfortable fit for a wide range of wrists.
In contrast, the SBSC023 presents a modern design inspired by Pepsi’s latest logo. This model features a larger 42.5mm case and is equipped with a GMT function. Marking a first for the Seiko 5 Sports line, it comes with a silicone strap, featuring the Pepsi® logo embossed on the 12 and 6 o’clock sides.
Both watches boast exclusive details befitting a limited-edition release: the case back is engraved with the Pepsi® logo and a unique serial number, and each comes in a special presentation box designed to look like a soda can. This is a highly exclusive collection, with each model limited to just 7,000 pieces worldwide. Notably, only 500 of each will be available within Japan.
Why not cap off your summer with one of these refreshingly cool, special-edition timepieces?

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter