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28th July 2025 EDT RELEASES

END. x ASICS GEL-NIMBUS 10.1 “Milk” [Release Date/Price/Where To Buy]

To celebrate the launch, END.'s Soho store will transform into a corner-shop milk bar.

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Drawing inspiration from the everyday simplicity of a milk bottle, END. and ASICS are collaborating on a new release: the GEL-NIMBUS 10.1 “Milk”. This sneaker aims to blend that everyday nostalgia with a premium feel, making it suitable for quick trips or late-night snack cravings.

About the END. x ASICS GEL-NIMBUS 10.1 “Milk”

The sneaker itself features a creamy color palette and a mix of textures designed to capture the essence of a glass milk bottle. It incorporates mesh, leather, and glossy synthetic overlays, layered to maintain the classic ASICS performance aesthetic while END.’s influence provides a lifestyle spin.

END. x ASICS GEL-NIMBUS 10.1 “Milk”
END. x ASICS GEL-NIMBUS 10.1 “Milk”
END. x ASICS GEL-NIMBUS 10.1 “Milk”

To celebrate the launch, END.’s Soho store will transform into a corner-shop milk bar on Wednesday, 30 July. It will serve custom milkshakes, including vegan options, for a limited time.

Release Details

The END. x ASICS GEL-NIMBUS 10.1 “Milk” officially launches on 28 July. Consumers can begin purchasing the sneakers on 1 August, exclusively through endclothing.com and END. stores located in Newcastle, Glasgow, Manchester, London, and Milan. The retail price is set at US$209.

In other news, check out the ASICS GEL-NUNOBIKI “White/Pure Silver”.

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