CASIO’s G-SHOCK brand is boldly stepping into the future of style with an exciting new partnership: the announcement of the dynamic female global pop group XG as its latest global brand ambassador.

Unveiling a striking series of campaign shots centered around the evocative theme “No Destination,” XG embodies the idea that possibilities are limitless. Their message resonates deeply with G-SHOCK’s ethos—watches designed to persevere through the toughest environments, just as the group pushes boundaries and breaks new ground in the music world.

The campaign showcases a variety of G-SHOCK timepieces modeled by the members themselves, highlighting the brand’s signature blend of rugged functionality and futuristic flair. Each watch stands as a testament to resilience and style, mirroring XG’s fearless approach to their craft.

ALPHAZ and fashion enthusiasts alike should keep their eyes peeled for upcoming projects from this powerhouse duo, promising more innovative collaborations that will continue to redefine what it means to be bold and unstoppable.

In other news, check out the GR8 x LE SSERAFIM Japan Original Brand Merch.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter