Levi’s is set to release its official collaborative t-shirts for FUJI ROCK FESTIVAL ’25. As an official supporter of the festival, Levi’s continues its tradition of engaging with the event through exclusive merchandise and on-site customization experiences.

About the Levi’s x FUJI ROCK FESTIVAL ’25 Official T-Shirts

The limited-edition t-shirts are available in two staple colorways: white and black. The front features Levi’s iconic “Saddleman” cowboy character, originally created in the 1950s as a promotional figure, depicted here enjoying music amidst a natural setting.

The back highlights the years Levi’s has supported FUJI ROCK FESTIVAL, accompanied by three badges that capture the spirit of the festival and its connection to nature and music, all rendered with Levi’s signature style.

Release Details

Pre-sale will begin on 4 July via Levi’s official online store, followed by a general release at Levi’s retail locations starting on 5 July. Each t-shirt is priced at 5,500 yen (~US$38).

In other news, check out the “Nike Country” Buckle Belt. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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