Step Into the Squid Game Universe with OWNDAYS’ Exclusive Eyewear Drop
Look sharp, play smart.
To mark the highly anticipated arrival of Squid Game Season 3 on Netflix this 27 June, Japanese eyewear powerhouse OWNDAYS has unveiled an exclusive collaboration that fans of the South Korean thriller won’t want to miss.
This limited-edition Squid Game x OWNDAYS eyewear collection channels the gripping suspense and unforgettable characters of the series into six distinct, fashion-forward designs that blend storytelling with style.
From Player 456 to the Frontman: Meet the Collection’s Standout Styles


Step into the shoes of Player 456 with the Tracksuit model, featuring trendy square frames in the signature green of the contestants’ uniforms. Subtle details like the underdog’s number along the temples and the pink guard symbols add an authentic touch for true fans.
Meanwhile, the eerie charm of the “Red Light, Green Light” doll inspires the Young-hee model, oversized Boston-shaped frames with 3D elements mimicking her hairband and pigtails, creating a sweet yet unsettling silhouette.


For those who appreciate a clever nod to the stakes at play, the Piggy Bank model showcases hexagonal frames inspired by the monumental jackpot, complete with bill-patterned temples and a playful pig motif nestled on the nose bridge.
The mysterious aura of the game’s overseer is captured by the Frontman model, featuring polygonal Boston frames and mesh-textured temples stamped with the iconic circle, triangle, and square symbols.


Meanwhile, the Staircase model offers a surreal aesthetic with clear Boston frames reminiscent of the dalgona candy, its temple tips tracing the pastel labyrinthine staircases central to the show’s challenges.
Finally, the OX model channels the intensity of the game’s decisive moments with sharp square frames emblazoned with O and X symbols, a direct reference to the life-or-death vote.
Each pair is accompanied by a matching eyeglass wipe adorned with bold, pop-art designs inspired by the Squid Game universe. Complementing the collection is a mirror smartphone grip featuring the iconic number 456.
Release Details
Available both in-store across Singapore and online starting 27 June, this Squid Game x OWNDAYS collaboration is a must-have for enthusiasts eager to step into the world of Squid Game with style and flair.
To celebrate the launch, OWNDAYS invites fans to visit any of their stores to enjoy a complimentary eye test and receive a limited-edition dalgona cookie, a sweet tribute to one of the show’s most unforgettable challenges. Don’t miss out!
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