The Swiss brand, On Running and LOEWE are collaborating once again for a significant new collection, featuring the introduction of the Cloudventure 2.0.

About the LOEWE x On Running Collection

Building on the success of their previous Cloudventure designs, the updated 2.0 model presents a slightly more streetwear-inspired aesthetic, characterized by a curvier upper, particularly around the ankle collar. It retains the signature comfort of On’s Cloudtec sole with Helion foam, while the semi-translucent mesh upper showcases a more rounded and layered appearance.

The initial launch features seven distinct LOEWE x Cloudventure 2.0 colorways, each incorporating LOEWE’s recognizable anagram and knot motifs. The range includes contemporary, tonal selections alongside more vibrant options, such as a striking bright green.

Additionally, the collection will see the release of two new color variations for the LOEWE x On Running Cloudtilt—“Electric Blue” and “Pale Pink”—along with the return of some popular previous shades.

Release Details

The highly anticipated LOEWE x On Running collection is scheduled to become available on loewe.com starting on 14 May and in LOEWE retail locations beginning on 15 May. Each pair is set to retail at US$550.

In other news, check out the VOO Store x PUMA Speedcat Ballet.

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