Two new collections born from the collaboration between lifestyle brand CASETiFY, known for its smartphone and AirPods cases, and German automotive powerhouse BMW are available in Japan.

About the BMW x CASETiFY Collaboration

These exclusive BMW x CASETiFY and BMW M x CASETiFY lines, created in partnership with BMW Lifestyle Collections, are designed for trendsetters who appreciate innovative design. Both special collections will appeal to BMW enthusiasts and anyone with a passion for cutting-edge aesthetics.

The BMW x CASETiFY collection blends sustainability with sophisticated design. This unique partnership has resulted in tech accessories that give a new life to materials recycled from BMW vehicles, all while providing excellent protection for your devices. Moreover, each smartphone case in this collection meticulously embodies the enduring spirit of BMW, allowing you to connect with the brand’s rich heritage every day.

This collection, featuring upcycled elements, beautifully showcases both striking design and a commitment to environmental responsibility. Expect to find smartphone cases incorporating plastics from automotive components, alongside camera rings and straps crafted from recycled aluminum.

Drawing inspiration from the BMW M series, the BMW M x CASETiFY collection exudes luxury. It offers exclusive items that seamlessly merge the high-performance legacy of BMW M with CASETiFY’s distinctive style. Every piece reflects the essence of BMW M, celebrating its history through dynamic visuals and the iconic BMW M logo, including Wolfgang Seehaus’s classic stripes.

Meticulously crafted in every detail, both collections present a diverse array of tech accessories, including smartphone cases, MagSafe-compatible portable chargers, grip stands, and laptop sleeves.

Release Details

Both collections are available for purchase through the CASETiFY official online store and in CASETiFY retail locations.

Participating CASETiFY Stores: OSAKA Shinsaibashi, Sapporo PARCO, Shibuya PARCO (currently undergoing renovation), Ikebukuro PARCO, Shinjuku Marui, Lucua Osaka, Nagoya Takashimaya Gate Tower Mall (opening 25 April 2025), Hiroshima PARCO, AMU Plaza Hakata.

Product Lineup and Pricing:

• • Products: Smartphone cases (compatible with Apple, Samsung, and Google devices), tech accessories, and more. Please note that compatibility may vary by model.

• • Prices: Smartphone cases start from ¥6,050 (tax included) (~US$43), and tech accessories start from ¥5,280 (tax included) (~US$38).

Source: Up To Date

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