The ultimate fashion icon Barbie has found a new accessory partner in G-SHOCK. Their exciting collab introduces the GMA-S110BE watch, a stylish and functional piece that’s perfect for adding a touch of playful sophistication to any outfit.

About the Barbie x G-SHOCK GMA-S110BE Watch

The Barbie x G-SHOCK GMA-S110BE reimagines the popular GMA-S110, blending analog and digital displays with intricate, gear-inspired detailing. A spectrum of pink hues evokes Barbie’s iconic style, while black accents maintain G-SHOCK’s signature toughness.

Playful touches include a heart-shaped sub-dial, Barbie logo placement, and a symbolic band print. Even the packaging is a collectible, inspired by classic Barbie doll boxes. And because style shouldn’t compromise sustainability, the watch utilizes bio-based plastics.

Release Details

Priced at 24,750 JPY (~US$162), the Barbie x G-SHOCK GMA-S110BE launches 14 February 2025 via G-SHOCK and G-SHOCK retailers.

In other news, check out the SEIKO x Hello Kitty 50th Anniversary Watch.

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