The 2015 debut of the adidas Ultra Boost saw it become a cultural phenomenon. Its impact transcended the world of running, largely thanks to early endorsement from Kanye West, who frequently wore the Black/Purple colorway during the initial stages of his adidas collaboration. This association catapulted the Ultra Boost to legendary status, becoming one of the most coveted sneakers of the 2010s.

About the adidas Ultra Boost OG “10th Anniversary”

A decade later, adidas is celebrating this milestone by re-releasing the original Ultra Boost. The adidas Ultra Boost OG “10th Anniversary” honors the sneaker’s time-old blend of comfort, performance, and style.

While faithful to the original design, the 2025 anniversary edition will feature a special hangtag, adding a unique touch for collectors and longtime enthusiasts. The Ultra Boost’s journey has been diverse, evolving from its mid-2010s heyday to recent iterations like a golf shoe in 2023 and a football cleat in 2025. However, the return of the original running shoe is a highly anticipated event.

Release Details

The adidas Ultra Boost OG “10th Anniversary” will be available on 11 February 2025 via select retailers and adidas.com. It will come with an RRP of US$180.

Source: House of Heatº

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