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LE SSERAFIM’s Sakura Launches Crochet Brand “KKUROCHET”

From hobby to brand.

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LE SSERAFIM’s Sakura Launches Crochet Brand “KKUROCHET”
LE SSERAFIM’s Sakura Launches Crochet Brand “KKUROCHET”
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FEARNOTs, the dedicated fanbase of K-pop girl group LE SSERAFIM, are already well aware of member Sakura Miyawaki’s fondness for crochet. But it seems the multi-talented idol is about to take her passion to a whole new level. Forget just crafting cozy scarves and cute amigurumi; Sakura is gearing up to launch her very own brand, “KKUROCHET.”

LE SSERAFIM Sakura Miyawaki KKUROCHET Crochet Brand

She recently teased the launch on Instagram, giving fans a glimpse of what’s in store. The debut collection looks set to include everything from DIY kits for fans to get crafty themselves, to stylish straps, keyrings, pouches, and even chic cross-body bags.

In Sakura’s own words, “I initially started knitting to make good use of the short waiting times between schedules, but now it’s become a way for me to refresh myself. The time I can quietly concentrate, the relaxed atmosphere, the sense of accomplishment after finishing something… I wanted to share the experiences I’ve gained through knitting with FEARNOTs, so I prepared this project.”

Mark your calendars: KKUROCHET is set to launch on 14 January at 11AM (KST). Stay tuned!

In other news, check out the TREASURE x Crocs Jibbitz Charm Set.

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