FC Barcelona, one of the world’s most renowned football clubs, has extended its long-standing partnership with Nike. While specific financial details haven’t been disclosed, sources suggest the deal could be worth around €100 million (~US$105,385,486) annually. This substantial figure, although impressive, trails behind rivals Real Madrid’s reported €120 million (~US$126,439,941) deal with adidas.

Nike’s recent strategic focus on football has been evident, as highlighted by their acquisition of the German national team from adidas in March. This move sparked significant discussion among German football fans.

In a statement, FC Barcelona expressed their excitement about the renewed partnership: “This new partnership consolidates Nike as a Main Partner of the Club and Official Technical Partner across all professional and amateur teams, bringing a unique model that strengthens the brands association and fuels the global retail and licensing business growth.”

They went on to say, “Nike has a key strategic role in the Club’s Retail Operations and together with Barça Licensing & Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution.”

The collaboration between Barcelona and Nike, which began in 1998, stands as one of the most iconic partnerships in the world of sports.

Source: Sneaker Freaker

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