ASICS dives back into the vibrant tapestry of local culture, this time with a playful collaboration that’s sure to trigger a wave of nostalgia. Partnering with Malaysian sneaker giant SneakerLAH and the iconic Mamee Monster snack brand, the new SKYHAND™ OG “Mamee Monster” is a delectable fusion of street style, childhood memories, and a healthy dose of Malaysian pride.

About the SneakerLAH x MAMEE MONSTER x ASICS SKYHAND OG™ “Mamee Monster”

This isn’t ASICS’ first foray into celebrating Malaysia’s rich heritage through footwear. Sneakerheads might recall the GEL-KAYANO™ 5 OG “Nasi Lemak” (2019) and the GEL-LYTE™ III “Teh Tarik” (2022), both of which captured the essence of Malaysian life and ignited a frenzy amongst collectors. Similarly, the SKYHAND™ OG “Mamee Monster” evokes a bygone era—a time when afternoons were spent devouring Mamee Monster noodles after school, perhaps followed by a chase for the elusive “Roti Man.”

The design itself is a delightful homage to these cherished memories. The pale-yellow noodle laces mimic the iconic snack, while the varying shades of yellow on the shoe panels mirror the noodle color itself. A speckled midsole echoes the seasoning powder packets, with the back heel taking things a step further by directly replicating the seasoning pack design.

But the real cherry on top is the blue insole. This vibrant surface pays tribute to Mamee Monster’s mascot, Blue the Monster, with a velvety ASICS logo. Blue even playfully clutches the “LAH” symbol, a signature element of SneakerLAH. To complete the package, a stylish dubrae lace lock adds a touch of contemporary flair.

Release Details

This limited-edition collaboration is a must-have for anyone who cherishes a good throwback. The SneakerLAH x MAMEE MONSTER x ASICS SKYHAND™ OG “Mamee Monster” drops for RM 629 (~US$145) at the SneakerLAH event on 2-3 November 2024 at MITEC KL.

It’ll be available on a first-come, first-served basis, with a wider release planned for ASICS.com sometime in November. To secure your pair and stay updated on the official launch date, be sure to subscribe to their newsletter.

Source: The Kickz Stand

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