In a move that solidifies its dominance in the world of sports apparel, Nike has announced a groundbreaking 12-year extension of its partnership with the NBA, WNBA, and NBA G League. This continued alliance, which began in the 2017-2018 season, ensures that the iconic Swoosh will remain the exclusive on-court uniform and apparel provider for these leagues through the 2036-2037 season.

The partnership will see Nike continue to deliver a fresh lineup of jerseys, including the Association Edition, Icon Edition, Statement Edition, City Edition, and Classic Edition. These designs showcase the core colorways and traditions of each NBA franchise and celebrate key milestones and local culture.

At a special event held at Nike’s New York City headquarters, company executives, NBA and WNBA commissioners, and star athletes gathered to discuss the significance of this extended partnership. Nike’s CEO, Elliott Hill, emphasized the company’s commitment to growing the game of basketball through innovative products, programs, and community initiatives.

Beyond outfitting the professional leagues, Nike is dedicated to fostering the development of young basketball players. The company will continue to invest in youth basketball programs, expanding access and resources for athletes of all levels.

With this extended partnership, Nike reaffirms its position as a leading force in the sports apparel industry and reinforces its dedication to the growth and success of the NBA, WNBA, and NBA G League.

Source: Sneaker News

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