As ITZY gears up for a highly anticipated OT5 comeback with their latest album, “GOLD”, excitement is building not only for their music but also for their collaborative projects. The K-pop group is set to reunite with G-SHOCK for a second watch release, promising a stylish and functional timepiece that will undoubtedly captivate MIDZYs.

About the ITZY x G-SHOCK GMD-S5610IT

The GMD-S5610, a women-friendly downsized version of the classic G-SHOCK square form, serves as the base model for this collaboration. Available in black, lime green, fuchsia pink, light pink, or violet, each inspired by an individual member’s personality, the watch boasts a simple yet striking design.

A unique feature is the hand-drawn heart symbols by the ITZY members that appear when the LED backlight is turned on, resembling a crown. Other special details include a star symbol on the watch face, a signature engraved on the case back, and a star-shaped cutout on the belt loop, all reflecting the essence of the K-pop group.

Release Details

Priced at 18,700 JPY (~US$127) each, the ITZY x G-SHOCK GMD-S5610IT watch collection will launch in October 2024 both in-stores and online via G-SHOCK. Don’t miss out!

In other news, check out the Seiko 5 Sports x Yuto Horigome SBSA277.

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