To commemorate the 50th anniversary of Hello Kitty, MCM has partnered up with Sanrio to create a limited-edition bag collection featuring a playful fusion of their signature Visetos pattern and iconic character imagery.

About the MCM x Hello Kitty Bag Collection

The collection, dominated by a soft pink color scheme with gold metallic accents, offers a variety of bags, including backpacks, shoppers, tote bags, wallets, and card cases. The backpacks and tote bags are playfully embellished with Hello Kitty’s beloved apples and her charming character.

Release Details

The MCM x Hello Kitty Bag Collection officially launches on 1 October 2024 via MCM stores and online. Prices range from 46,200 JPY (~US$324) to 152,900 JPY (~US$1,066). Don’t miss out!

In other news, check out the Cecilie Bahnsen x ASICS GEL-TERRAIN SS25 Collection.

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