[Update 27 Sep 2024] New images offer a first glimpse at the HELIOT EMIL x PUMA apparel collection. To celebrate this exciting collaboration, a pop-up event is scheduled to take place on 27 September, 3-6 PM (CEST) at ATELIER BASFROI (23 Rue Basfroi, 75011, Paris, France).

If you’re in the city and eager to get a closer look at the new pieces, be sure to check it out!

Scandinavian techwear brand HELIOT EMIL has teased their upcoming collaboration with PUMA ahead of their SS25 runway show at Paris Fashion Week. The sneak peek reveals a futuristic sneaker, promising a blend of innovative design and high-performance elements that both brands are renowned for.

About the HELIOT EMIL x PUMA SS25 Collection

Inspired by Iceland’s dramatic landscapes, the shoe’s aesthetic echoes the volcanic beaches, the stark black mountains, and the organic, flowing shapes of the sand dunes.

Designed for trail running but versatile enough to navigate any natural environment, the sneaker boasts a full-black laceless design—a signature HELIOT EMIL touch. The knit upper is both breathable and supportive, while PUMA’s Nitro technology ensures maximum comfort and responsiveness.

Featuring the PUMA Disc, a premium lacing system that wraps the foot to provide a precise lockdown, a rugged outsole complements the avant-garde form, making this sneaker a true standout piece for the modern adventurer.

Release Details

No release details have been confirmed for the HELIOT EMIL x PUMA SS25 collection as of writing. Stay tuned to the runway reveal of HELIOT EMIL x PUMA SS25 collab during Paris Fashion Week on 26 September, 3:30PM (CEST).

In other news, check out the Reformation x HOKA Mach 6 LS.

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